Overview

Join to apply for the Demand Generation Manager role at Klipboard.

We’re looking for a strategic and results-driven Demand Generation Manager to own and scale our embedded payments offering, Klipboard Money, across the globe. You’ll develop and execute multi-channel campaigns that attract, engage, and convert our ideal customers. You’ll work cross-functionally with sales, product marketing, and content to drive awareness, generate qualified leads, and accelerate revenue.

Klipboard provides specialist software, services and support to deliver fully integrated trading and business management solutions for the distributive trade. We have offices in the UK, Ireland, The Netherlands, South Africa, Kenya and North America. Our mission is to design and deliver high-performance, integrated ERP solutions that enable our distributive‑trade customers to source effectively, stock efficiently, sell profitably and service competitively.

We’ve introduced a flexible hybrid work policy, with three days in the office and two days remote work.

We are committed to an inclusive workplace and equal opportunities for all applicants.

Key Responsibilities

• Develop and lead the demand generation strategy aligned with revenue goals.
• Own campaign planning, execution, and optimisation across channels (paid media, email, webinars, SEO/SEM, ABM, events).
• Collaborate with SDRs and sales to ensure campaign effectiveness and alignment on lead quality and funnel conversion.
• Partner with content and product marketing to craft messaging and assets for key buyer personas.
• Work with CRM/marketing automation (e.g., HubSpot, Salesforce) to enable your strategy.
• Identify and test new growth channels and tactics to improve ROI and pipeline velocity.
• Monitor performance KPIs (MQLs, CPL, CAC, pipeline contribution) and report to stakeholders.
• Coordinate co-marketing initiatives with partners, resellers, or industry associations.
• Stay current with B2B SaaS and ERP market trends to inform strategy and positioning.

Skills, Knowledge and Experience

• 4–7 years of experience in B2B SaaS or Payments/Financial Services
• Proven track record of delivering high-quality pipeline and meeting demand generation goals
• Deep understanding of the B2B buyer journey and funnel dynamics
• Hands-on experience with marketing automation, CRM, analytics, and campaign tools (HubSpot, Marketo, Salesforce, LinkedIn Ads, Google Ads)
• Strong analytical mindset; able to use data to guide decisions and optimise performance
• Excellent communication and project management skills
• Comfortable in a fast-paced, scaling environment with cross-functional collaboration

Nice to Have

• Familiarity with ABM strategies and tools
• Experience working with channel partners or system integrators
• Exposure to ERP or financial systems

Company Info

We are in the process of rebranding from Kerridge Commercial Systems (KCS) to Klipboard, expanding our expertise across distribution, automotive, retail, rental, transport management, manufacturing, and field service management. We have global offices and are growing our teams. Our flexible hybrid policy supports in-office and remote work.

Equal Opportunities

As a global company, we value diversity and are committed to an inclusive workplace. We support adjustments during the interview and offer process. We encourage applicants from all backgrounds and skills to apply, even if you don’t meet every criterion.

If you require any help or adjustments during the interview and offer process, please advise our TA or HR team.

To all recruitment agencies: Klipboard does not accept agency speculative resumes. We only accept CVs from agencies on our PSL with specific positions.