OverviewOur client, a rapidly growing SaaS business, is seeking a commercially minded individual to play a pivotal role in increasing and managing the inbound-lead pipeline by developing and delivering multi-channel marketing campaigns. The role collaborates across Sales, Development, and Content functions and works within two key business segments as a valuable member of the marketing team.Location & BenefitsLocation: LeedsWorking pattern: Hybrid working (3 days in office, 2 days remote)Leave & holidays: 25 Days Annual Leave + Bank Holidays + Christmas ClosureCompany benefits: Additional Company BenefitsNote: B2B experience is essentialRoles & ResponsibilitiesCollaboration: Collaborate with Sales, Development, and Content teams, aligning activities with the business’s revenue goals.Marketing Campaigns: Develop & deliver targeted marketing campaigns across email, paid media, and social channels to increase engagement, nurture, and convert audiences.Automation: Manage and optimise marketing automation platforms, implement lead scoring, segmentation, and nurture workflows progressing prospects.Testing: Implement testing methods (A/B, etc) to improve engagement and conversion, optimising campaigns where necessary.Sales Enablement: Create and distribute sales enablement tools and marketing assets to support pitches/demos with the goal of increasing conversion rate and closing deals.Reporting: Create and maintain reporting dashboards and report regularly on performance metrics, pipeline health, and campaign effectiveness.Strategies: Implement data-led strategies to improve conversion rates/ROI, using analytics and attribution modelling.Ownership: Manage and oversee the full sales pipeline from lead generation activities through to close.Skills & ExperienceB2B Demand Generation or lead generation/sales-focused Marketing experienceExperience in SaaS or Agency environments is essentialExperience targeting field service-related industries would be highly beneficialStrong understanding of B2B sales pipelines and lead nurturing strategiesMarketing automation platforms and CRM experience (HubSpot, Pardot, Salesforce, or similar)Data-driven mindset with excellent analytical skillsStrategic thinker with project management skills and the ability to execute with precisionCommercially focused with a results-driven mindsetSelf-motivated with ownership and attention to detailExcellent communicator able to collaborate with a wide range of stakeholdersHow to express interestIf you’re passionate about building scalable marketing processes and driving measurable business growth, please apply. For further discussion, contact Matt Pallister or Alice McGlaughlin using the numbers on our website: wearemarmion.com #J-18808-Ljbffr