Demand Planning Manager, UGG DTC

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.

The Role:

Reporting to the Head of Demand Planning, the DTC Demand Planning Manager ensures the monthly consensus cycle is achieved and communicated across the business in the UK & EMEA. This role requires strong influencing skills, and a high level of professionalism.

You will manage and coordinate all consensus demand planning activities, including forecasting, addition of marketing insights, financial reconciliation activities, and provision of the most accurate representation of the forecast to stakeholders. You will create and maintain regional omni demand plans and forecasts with consistency and high levels of alignment with key stakeholders.

You will work extensively with brand leadership, sales teams, supply planning team, and finance to create highly accurate forecasts that drive business decisions throughout the organization and achieve the operational plan. Additionally, you will participate in S&OE and S&OP processes, as well as contribute to special projects and other supply chain and business strategy initiatives.

Your Impact:

• Empowered to make decisions on behalf of the demand-planning group and share responsibility with other relevant parties to edit and approve the consensus plan
• Work with various cross-functional teams on projects such as new product launches, line extensions, product discontinuations, promotions, and events
• Generate a consensus demand plan with business unit leadership
• Liaise with supply planning to include relevant supply planning assumptions for more informed demand planning decision making
• Influence and collaborate with key partners in marketing, sales, and finance, addressing input gaps identified by forecast error, bias, and volatility reviews
• Interpret the potential impact of market trends and demand drivers on demand and adjust the statistical forecast to reflect those impacts
• Analyze historical demand to understand significant deviations and create escalation processes for future reviews
• Identify relevant market-related data and competitive intelligence
• Conduct external benchmarking of market trends to be incorporated into the demand plan
• Understand the nuances of each unique sales channel and reconcile significant variances, refine forecasts, and reduce forecast model variance across channels
• Collect data from internal and external sources on factors known to affect demand and model the data used to generate the statistical forecast
• Assist in the development of annual plans and reconcile them with monetized demand plans
• Ensure that the demand forecast meets the format and level of detail required by all customers and supply chain partners
• Suggest adjustments to generated statistical forecasts based on changes in demand and market assumptions
• Assess the impact of promotions and events on demand using what-if analysis to create scenarios and recommendations
• Review trends in historical sales, forecast accuracy, and forecast bias with the goal of progressive continuous improvement
• Prepare and maintain relevant reports pertaining to forecast accuracy and the demand-planning process
• Document and monitor relevant assumptions that drive changes in demand across diverse stakeholders
• Define and drive an out-of-cycle demand variance realignment process if required
• Determine methods to address and correct any demand-planning group behaviors that adversely affect KPIs
• Identify discrepancies and provide recommendations to improve demand-planning performance
• Demonstrate sound business decision making aligned with company goals
• Bridge data analysis between demand planners and the business

• Excellent communicator and team-player who thrives at developing relationships and collaborating with others
• Customer-focused, passionate about our industry, and relentless in driving results
• Capable of establishing trust and confidence; committed, and goal-oriented
• Resilient under pressure and relentless in the drive for continuous improvement

• Strong experience in Inventory Management and Forecasting
• Experience in Logistics and Distribution Planning
• Previous Line-management / lead experience within planning function
• Knowledge of Supply Chain theory
• Strong applied maths and data literacy skills
• Excellent database and Excel skills

• Competitive Pay and Bonuses - We've created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they're valued.
• Generous Holidays + Bank Holidays & some time away from work - on top of generous holiday allowance, we can generally take advantage of half day Fridays providing our work is finished for the week.
• Extras, discounts, perks & volunteering opportunities - Being a valued member of the Deckers Brands team means more than just a pay-check. From generous discounts to community-based programs, we offer a variety of cool extras.
• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That's why we offer extensive opportunities and support for personal and professional development including Global Mentorship Programme
• Hybrid & Flexible Working Environment