Overview

Digital Account Director – FTC role at EssenceMediacom (WPP Media brand). This role focuses on digital display and programmatic strategy for Richemont (Cartier, Van Cleef, Piaget), Kenneth Green, and Coca-Cola, with responsibility for day-to-day management and strategic digital planning, and oversight of a team of junior staff.

Key Responsibilities

• Deliver the overarching display and programmatic strategy across assigned accounts and ensure alignment with wider digital and communications strategy.
• Act as the primary digital point of contact for clients, maintaining confidence in the team and agency output.
• Demonstrate understanding of media and technology developments; identify opportunities to test and innovate in display and programmatic, and present these to stakeholders for client backing.
• Manage internal and external stakeholders to deliver multiple projects to standard.
• Build and maintain relationships with key media partners and tech platforms.
• Oversee the production of comprehensive digital media plans that align with client objectives and KPIs; articulate rationale for tactics; present to internal and external stakeholders.
• Manage end-to-end setup of digital campaigns across platforms with third-party vendors and in-house teams; ensure campaigns are set up to best-practice standards.
• Maintain QA standards and ensure regular performance reports; lead client calls and present results; provide insights and recommendations to clients.
• Ensure end-of-campaign reporting and quarterly/annual reviews; lead standalone research projects as required.
• Manage a small team of digital planners/buyers; monitor workloads and support development of junior staff.
• Communicate clearly with stakeholders across channels; lead presentations as needed.
• Identify opportunities to test and innovate; develop initiatives to improve digital buying efficiency; collaborate with planning and other channel specialists to complement the marketing mix.
• Contribute to thought leadership and ensure accurate management of agency finance processes to timely payments and minimise queries.

Skills and Experience

• Experience in a busy agency or client-side display and programmatic team; strong strategic campaign management across display and programmatic.
• Proven ability to compile detailed, insightful end-of-campaign reports and deliver regular client updates (QBRs, annual reviews).
• Strong client and stakeholder relationship skills; confident presenting to clients and leading calls.
• Collaborative, proactive, solutions-focused attitude; able to mentor and develop team members.
• Experience line-managing and developing junior colleagues; comfortable training and fostering an inclusive team environment.
• Team-focused with a friendly, can-do attitude.

What We Offer

Opportunity to work with a fun, engaging team within a company committed to learning and development. Hybrid working model with in-office presence around four days a week; accommodations discussed with the hiring team during interview.

Life at WPP Media & Benefits: medical, retirement plans, vision and dental insurance, significant paid time off, partner discounts, mental health days, and access to global networks and resources.

Equal Opportunity and Privacy

WPP Media is an equal opportunity employer. We value respect and belonging and do not discriminate in hiring. Privacy notice available at the company site. Only shortlisted candidates will be contacted for interviews.

Seniority level: Director • Employment type: Full-time • Job function: Marketing and Sales • Industries: Advertising Services, Marketing Services, Technology, Information and Internet