Job Title: Digital Analyst
Location: Hybrid / Head Office (Christchurch, Dorset)
Reports to: Head of Digital Analytics
Salary: £50K
Hours of work: 37.5 hours, Monday to Friday - Hybrid working - 3 days in office, 2 days from home.

Job summary/purpose:

As an experienced Digital Analyst with a customer-first mindset, you will be an influential storyteller that can translate data into clear, commercial, and actionable insights that empower the wider team and play a key role in optimising our clients' digital channels.

Responsibilities

Performance Reporting

• Accountable for tracking site and app CVR alongside the contributing funnel metrics.
• Interpret data to provide commentary on site and app performance on a daily, weekly and monthly basis.
• Build and maintain the full suite of ecommerce Looker Studio reports to track the conversion funnels, key customer journeys and asset interaction to surface insights that inform merchandising decisions.
• Track all metrics by traffic source to gain a full understanding of how off-site traffic impacts on site metrics.
• Support the Digital Marketing and Finance teams with forecasting targets by channel.

Product Development

• Utilise Contentsquare and GA4 to deliver deep dive analysis across both site and app, highlighting friction points and making recommendations to optimise.
• Play a key part in the Digital Product team by providing insights to support the roadmap, prioritisation and continuous improvement.
• Track performance of all continuous improvement changes and the value they have delivered.
• Provide analysis for A/B testing by identifying key metrics, presenting end of test reports to the wider team to illustrate the key changes to customer journeys and making recommendations for next steps.
• Play a key role in developing new hypothesis based upon blended data insights, used to gain an understanding of why customers may be behaving a certain way.
• Work collaboratively with the Digital Trading & Merchandising team by reporting on content placement, promotional journeys and campaigns, suggesting recommendations for optimisation.
• Encourage the merchandising team to explore opportunities based on data findings.

Systems

• Accountable for GA4 and GTM data integrity and accuracy, working with our support agency to ensure the tagging is correct and fit for purpose.
• Own the relationship with Contentsquare, ensuring the wider team are making the most of the tool via training and ad hoc demos.

Specific skills

• Super user of Contentsquare, GA4 and Looker Studio.
• Preferable experience of digital experimentation tools such as Optimizely.
• Understanding of tag management and data integrity.
• Conversion Rate Optimisation (CRO) including personalisation and AI.
• Experience of creating and presenting analytics reports to key stakeholders in a visually impactful way.
• Experience of blending data based on customer behaviour with commercial context to tell clear, engaging stories.