Who we are:

You may nothave heard of us, but you’ll know our brands! AS Watson is the world's largestinternational health and beauty retailer with over 16,800 stores in 29 markets.Each year, over 5.3 billion customers and members shop with our well-knownbrands, including Superdrug, Kruidvat, Watson’s, Marionnaud, The Perfume Shop,and many more.

A typical day in the roleincludes:

• Own theend-to-end setup and ongoing optimisation of Google Tag Manager (GTM) acrossweb and app properties.
•Collaborate with development, UX, product, and CRO teams to define andimplement robust, scalable tagging solutions aligned to key business goals.
• Supportcross-platform, cross-device, and cross-channel tracking initiatives to build amore complete picture of user journeys.
• Build andmaintain custom APIs or integrations that support advanced tracking needsacross marketing and commercial teams.
• Lead thedevelopment and upkeep of data layer specifications and technical documentationto ensure high data integrity and consistent implementation across markets.
• Conductregular audits, QA testing, and debugging of tags, triggers, and data layeroutputs.
• Driveforward mobile app analytics using Firebase and GA4, ensuring consistencybetween platforms and accurate in-app tracking.
• Provideguidance, training, and documentation to business unit teams to upskill andstandardise tracking practices.
• Workclosely with Data Governance stakeholders to enforce clean data principles,including naming conventions, versioning, and access controls.

This role would be a goodfit if:

•Technically Curious: You enjoy exploring new technologies and are alwaysseeking to improve the quality and scalability of your solutions.
•Detail-Obsessed: You understand the importance of clean, accurate data andleave no stone unturned in ensuring it’s right.
•Collaborative by Nature: You work well with a wide range of teams fromdevelopers to marketers and value shared outcomes.
•Outcome-Driven: You focus not just on implementation but on the why behind thedata, and how it supports business impact.
• Adaptable& Resourceful: You thrive in a dynamic, fast-paced environment and arecomfortable navigating shifting priorities.

What you'll need:

• Provenexperience implementing and maintaining tracking using Google Tag Manager (orsimilar TMS) and Google Analytics 4 (GA4).
• Practicalexperience with Firebase, BigQuery, and mobile app analytics implementations.
•Experience with server-side tagging and evolving tag management best practicesis a strong plus.
• Goodworking knowledge of the Microsoft stack (Excel, Power Point, Word, etc.).
• Familiarwith GDPR, cookie consent, and privacy-related requirements for digital datacollection.
•Experience translating business questions into technical tracking requirements.
• Strongproblem-solving skills with the ability to prioritise and manage multipleongoing initiatives.
• Excellentcommunication skills, able to work with technical and non-technicalstakeholders across multiple functions.

What you'll get from us:

•Competitive salary, benefits, and bonus scheme.
• Discountsfor you and your family from some our much-loved retailers, including Superdrugand The Perfume Shop.
• Interestfree season ticket and personal loans.
• Excellentrefer-a-friend scheme with up to £2000 up for grabs!
• Freefinancial and mortgage advice from some of our partners.
• Afantastic learning and development offering to explore.
• Lots ofopportunities to get involved in wellbeing initiatives to support your physicaland mental health.
• …plusmuch More!