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Digital Business Intelligence Manager (Marketing)

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Job Description Summary

Job Description

JOB TITLE: Digital Business Intelligence Manager (Marketing).

LOCATION:London, Bristol. Edinburgh, Leeds, Halifax or Chester.

HOURS:35 hours, full time.

WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of your time, at one of the above the listed hubs.

Why Lloyds Banking Group?

Like the modern Britain we serve, we're evolving. Investing billions in our people, data and tech to transform the way we meet the everchanging needs of our 26 million customers. We're embracing collaborative, agile ways of working, to help us deliver the best outcomes for our colleagues, customers and businesses. We're growing with purpose. Join us on our journey and you will too!

Want to hear more?

We’re looking for a data-driven and technically skilled Digital Business Intelligence Manager to join our Marketing team at Lloyds Banking Group. This role is perfect for someone who thrives on transforming digital marketing data into real-time, actionable insights through sophisticated business intelligence solutions. If you’re passionate about automation, performance tracking, and enabling smarter, faster marketing decisions, we’d love to hear from you.

About the role

As a Digital Business Intelligence Manager, you’ll own the development of scalable, automated reporting and analytics solutions that provide a comprehensive view of marketing performance across digital channels. You’ll collaborate with marketing, data engineering, and analytics teams to uphold data integrity, develop user-friendly dashboards, and incorporate evolving Generative BI capabilities throughout the function.

You'll also have a key part in enabling real-time decision-making by providing insights that assist in campaign optimisation, customer engagement, and planning.

Key responsibilities

• Develop and deliver automated, real-time dashboards and reporting tools to track digital marketing performance.

• Own the development of business intelligence solutions that support campaign analysis, audience segmentation, and channel optimisation.

• Collaborate with data engineering and platform teams to ensure robust data pipelines and accurate tracking.

• Translate complex datasets into clear, visual insights that support strategic marketing decisions.

• Monitor critical metrics and proactively identify trends, anomalies, and opportunities.

• Support the development of self-serve BI tools and training for marketing stakeholders.

• Champion the use of Gen BI and data storytelling across the marketing function.

• Stay current with digital analytics trends, tools, and best practices to continuously improve reporting capabilities.

About you

• Proven experience in digital marketing data, reporting and BI.

• Strong understanding of digital marketing metrics, campaign tracking, and performance reporting.

• Proficiency in BI and data visualisation tools such as Power BI, Tableau, Looker, or Google Data Studio.

• Experience with data querying and transformation using SQL, BigQuery, Snowflake, or similar platforms.

• Experienced in digital analytics platforms such as Google Analytics (GA4), Adobe Analytics, Campaign Manager 360.

• Strong attention to detail and a passion for data accuracy, automation, and storytelling.

• Excellent communication skills with the ability to present insights to both technical and non-technical audiences.

• A proactive, collaborative approach with a focus on continuous improvement and innovation.

About working for us

Our focus is to ensure we are inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms. We want our people to feel that they belong and can be their best, regardless of background, identity, or culture. We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative. And it is why we especially welcome applications from under-represented groups. We are disability confident. So, if you would like reasonable adjustments to be made to our recruitment processes, just let us know.

If you are excited by the thought of becoming part of our team, get in touch.

We would love to hear from you!

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.

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About Us

With 320 years under our belt, we're used to change, and today is no different. Join us and help drive this change, shaping the future of finance whilst working at pace to deliver for our customers.

Here, you'll do the best work of your career. Your impact will be amplified by our scale as you learn and develop, gaining skills for the future.

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