Join to apply for the Digital Data Analyst – Product role at The Premier League

Contract type: Fixed term, 23-month contract, full time

Reports to: Senior Data & Analytics Manager

Overview

The Premier League’s Digital Media team is seeking a Digital Analyst to support the growing demand for actionable insights across the League’s digital platforms. The digital media channels expand the global reach of the competition, increase fan engagement, and support clubs, broadcast licensees, and commercial partners. This role contributes to the League’s digital strategy by providing high-quality analysis and reporting across platforms. It sits within the Digital Product & Marketing team, which oversees all Premier League digital media products, including Fantasy Premier League and the first-party database.

As a Digital Analyst, you will help track and evaluate performance across key digital functions — Operated (social media), Owned (website and app), and Direct (fan data) – with a primary focus on Website & App performance. You will work with internal stakeholders and external agencies to deliver clear, impactful insights that shape strategic decisions. The ideal candidate will have a background in digital data or analytics, a strong sense of ownership, exceptional attention to detail, and a collaborative, proactive mindset.

Who we are

The Premier League is home to some of the most competitive football in the world. We provide opportunities for fans, communities, and partners in the UK and globally, with broadcast to over 900 million homes in 189 countries. We are committed to equality of opportunity and inclusivity in our recruitment processes.

We are an equal opportunities employer and encourage applications from women, people from minority ethnic communities, LGBTQ+ people and disabled people. Our hybrid-working model offers flexible working arrangements; where possible, you will attend the office or site visits in line with policy. You will work with your line manager to manage time appropriately and in line with team needs.

The role

• Collaborate with the Senior Data & Analytics Manager to compile, clean, and organise datasets from various sources.
• Ensure data accuracy, consistency, and quality across reporting outputs and data pipelines.
• Analyse user acquisition, behaviours, and engagement across the Premier League’s Website and App.
• Implement and oversee tag management (e.g. Google Tag Manager or Adobe Launch) to ensure robust data capture.
• Analyse digital campaigns to measure platform traffic and engagement, providing actionable recommendations.
• Support the experimentation roadmap, working with the CRO Manager and Product Managers to identify optimisation opportunities.
• Support the development of attribution models to assess the impact of channels, campaigns, and touchpoints on user conversion and engagement.
• Assist in growing the Premier League’s first-party data, contributing to data acquisition and CRM integration efforts.
• Support the production of Power BI dashboards and regular reports for internal and external stakeholders.
• Deliver insights and reporting to support commercial partnerships.
• Contribute to market and competitor benchmarking to contextualise performance and inform strategic planning.
• Champion the use and value of data-informed insights throughout the business.

Requirements for the role

• Strong affinity for digital data and analytics.
• Hands-on experience with Google Analytics 4 (GA4) and Google BigQuery.
• Experience with Google Tag Manager (GTM).
• Working knowledge of SQL for querying and manipulating data.
• Understanding of attribution modelling.
• Understanding of A/B testing and experimentation methodologies; Optimizely experience is an advantage.
• High attention to detail and a structured, methodical approach to problem solving.
• Excellent organisational and time-management skills.
• Ability to work independently and as part of a wider team.
• Able to manage multiple projects and deliver to tight deadlines.
• Positive, proactive attitude and strong communication skills.

Safeguarding and application information

Our safeguarding commitment includes robust safer recruitment procedures for roles involving work with potentially at-risk individuals. For more information, please see our Safeguarding Policy and Safer Recruitment Guidance.

To apply please visit our careers page and apply with your CV and a cover letter. The closing date for applications is Sunday 14 September 2025.

We will remove barriers for prospective candidates at any stage of our recruitment process. If you require an alternate format or adjustments for the interview process, please contact recruitment@premierleague.com

Seniority level

• Associate

Employment type

• Contract

Job function

• Analyst

Industries

• Spectator Sports and Broadcast Media Production and Distribution