Join to apply for the Digital Designer role at Craft Worldwide.

Overview

IPG Studios Digital Studio. Location: London (Hybrid, with regular on-site work in Kingston).

Who We Are

We are a creative communications agency with the spirit and passion of a boutique and the rock-like support of the world’s biggest advertising network. We explore strange new worlds, seek out new life forms and boldly go where no one has gone before in the dogged pursuit of compelling and impactful work which transforms the brands in our care.

Working with us is a little like taking a journey into the unknown – with a massive safety net around you. We encourage an entrepreneurial approach in all that we do and believe that the best ideas can come from anyone – and anywhere. We’ll give you the tools and the support you need to build your career and only ask that you bring us your passion, commitment and energy to make a difference.

Your Role

The Designer will be part of an in-house team dedicated to one of the biggest FMCG companies in the world. They will work closely with the Senior Designer and are responsible for graphic design, art direction and production for social media assets, ecom assets, digital campaigns, and simple POS work.

This role also offers the opportunity to apply and experiment with GenAI tools to enhance creativity, streamline workflows, and push the boundaries of digital design.

Your Responsibilities

• Develop design concepts and solutions based on creative briefs and client strategies.


• Execute and produce design communications for social, ecom, digital campaign and POS channels.


• Lead design projects from concept to delivery, collaborating across teams on ideation and implementation.


• Create a wide variety of assets including print, OOH, packaging, memes, and campaign/event collateral, in addition to social and ecom.


• Retouch packaging and product imagery; create lockups, layouts, and illustrations (icons and simple motion graphic elements).


• Use Adobe Firefly, existing brand assets, and stock imagery to produce timely, relevant content.


• Design in a variety of styles while maintaining consistently high standards of creativity and quality.

Client Collaboration

• Partner with Creatives to develop concepts, with the ability to take projects from concept to completion.


• Present work confidently to clients.


• Consult with the account project manager to gather information about a product and determine the most effective visual expression.


• Work closely with the client on a daily basis—building strong, service-driven relationships from brief through final execution.

Problem-Solving & Innovation

• Apply critical thinking to provide elegant and simple solutions.


• Explore new ways of working, including the creative use of GenAI tools, to drive innovation.


• Stay up to date with current design and digital trends, proactively bringing fresh thinking into the work while operating within brand guidelines.


• Execute creative assignments independently as well as with other studio computer artists and services.


• Comfortable working under pressure and managing multiple priorities.


• Accurately log time, manage workloads effectively, and consistently meet deadlines.


• Perform other duties as assigned.


• This is a hybrid role, with regular on-site work required at the client office in Kingston.

Qualifications

Design Expertise

• Proven experience in design with a strong portfolio showcasing creative and impactful work.


• Strong sense of typography, layout, colour, and visual storytelling.


• Artistic intuition with the ability to deliver elegant and simple solutions across different formats.


• Experience leading projects from concept to delivery.


• Demonstrated capability across print, OOH, packaging, event collateral, and digital channels.


• Excellent retouching skills (including packaging), creating brand lockups, layout systems, and icon/illustration work.


• Ability to create social-first content ( GIFs/memes ) while maintaining brand integrity.


• Comfortable preparing production-ready assets for web and print (file setup, bleeds, dielines, export specs).


• Ongoing awareness of design and digital trends and platform best practices.

Technical Skills

• Advanced knowledge of Adobe Creative Suite (Photoshop, InDesign, Illustrator).


• Advanced knowledge of Premiere Pro and After Effects.


• Advanced knowledge of Firefly and other GenAI tools, with a passion for exploring and applying them in creative workflows.


• Advanced knowledge of PowerPoint design.


• Nice to have: Splash design, HTML5 banner creation & design.


• Superior knowledge of software programs within the Mac environment.


• Familiarity with stock libraries (sourcing, selection, basic optimisation) and asset management best practices.


• Understanding of print production processes and specifications (colour management basics, paper finishes, OOH spec considerations).

Collaboration & Communication

• Strong communication skills with the ability to present work confidently to clients.


• Able to work independently as well as part of a team.


• Comfortable working under pressure and to tight deadlines.


• Able to adapt to flexible, evolving processes that respond to client needs.


• Proven ability to work embedded with clients daily, building trusted relationships and providing excellent service/support.

Mindset & Approach

• Self-motivated, professional, and detail-oriented.


• Strong creative vision and problem-solving abilities.


• Passionate about innovation—especially with GenAI—to push design boundaries.


• Committed to fostering a positive, collaborative team atmosphere.


• Process-rigour mindset, including accurate time-logging, workload planning, and deadline discipline.

Perks & Benefits

• Alongside the basics (holidays, pension, private medical etc.), we offer


• Three Time Well Taken days throughout the year where we switch off collectively.


• On-demand 1:1 mental health and coaching support through MyndUp and a Headspace membership.


• A hybrid working model: 3 days in the office.


• Subsidised on-site massages, manicures, haircuts and a dog-friendly office.


• Free breakfast, snacks and drinks, plus rooftop Lounge Nights.


• Learning and development through SPARK, LinkedIn Learning, and external opportunities with NABS, WACL and the IPA.


• A tree planted in your name each year you’re with us.


• Cycle to Work scheme, showers, and styling stations.


• Discounts on food, entertainment, and financial services.

Diversity, Equity & Inclusion

Our commitment to equal opportunities. Diversity is a business imperative—embedded into every aspect of how we operate to drive success. We believe an inclusive environment makes sound business sense. As a globally integrated community that influences and shapes culture, we aim for a talent mix that encompasses all dimensions of diversity. Conscious inclusion encompasses social, cultural and cognitive differences and cultivates an ethos of belonging and shared purpose.

McCann is a disability confident committed employer and will guarantee an interview to any disabled candidate who meets the minimum criteria for this role; please let us know if you require adjustments to the recruitment process to enable you to perform at your best. For more information, please contact kat.denham@mccann.com

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Design, Art/Creative, and Information Technology

Industries

• Advertising Services