Overview

As a Digital Marketing Executive, you will be at the forefront of our expansion into South Africa, driving the launch of our newest sports betting brand, Virgin Bet South Africa. You will play a key role in acquiring our very first players by executing and optimising data-driven campaigns across Paid Search, Social, and App Marketing. This is a foundational role focused on building our audience from the ground up and establishing our presence in a vibrant new market. This is a rare and exciting opportunity to be part of a major brand launch from day one. You will be challenged to use your skills to make a direct and measurable impact, seeing your work translate into the growth of a new business in a fast-paced, competitive landscape.

Responsibilities

• Plan, manage, and optimise performance marketing campaigns across Paid Search, Paid Social, and App Marketing channels.
• Focusing primarily on new customer acquisition while driving return on investment targets.
• Monitor and report on campaign performance, translating data into regular, actionable insights for stakeholders.
• Conduct continuous competitor research and market analysis to identify new trends and opportunities for growth.
• Manage budgets effectively to ensure the most efficient allocation of spend across all active channels.
• Implement and analyse A/B and multivariate tests to improve conversion rates and customer lifetime value.
• Collaborate with creative and brand teams to develop compelling ad copy and visuals for campaigns.
• Ensure all marketing activities strictly comply with regulatory requirements and responsible gaming practices.
• Hands-on experience with performance marketing, managing campaigns on platforms such as Google Ads, Meta, or Apple Search.

Qualifications

• Proficiency in using data and reporting software like Excel or Google Sheets, with exposure to BI tools being a plus.
• Familiarity with web analytics and tracking tools, including Google Analytics, Google Tag Manager, or similar attribution platforms.
• Experience in designing and running A/B or multivariate tests to drive continuous campaign improvements.
• A data-driven mindset with the ability to interpret complex data and translate it into actionable recommendations.
• Excellent organisational skills, with a proven ability to manage multiple campaigns and competing priorities simultaneously.
• A proactive and creative approach to problem-solving and campaign optimisation.
• A strong interest in the sports betting or iGaming landscape is highly valuable.

About LiveScore Group

At LiveScore Group, we are the home of three exciting brands in the sports and gaming world: LiveScore, LiveScore Bet and Virgin Bet. We operate an ecosystem that converges sports media and sports betting. Our team embodies our values: adaptability, teamwork, a fan-driven approach, and an ever-curious mindset that fuels our ambition. We are committed to creating an inclusive culture where talent with diverse backgrounds, perspectives and skills can thrive.

Benefits

• Fridays Off: Three-day weekend as part of a 6-month trial, starting 19th May 2025.
• Monday to Thursday in the office with Fridays off (full salary maintained).
• Company Performance Bonus
• Flexible Working Arrangements where applicable
• Private Healthcare Scheme + Employee Enhanced Assistance
• Enhanced Family Leave - Maternity, Shared Parental & Adoption Leave: up to 6 months at full pay and 6 months at half pay. Paternity leave: up to 4 weeks at full pay
• Subsidised Gym Membership
• Annual Travel Card Loan & Ride to Work Scheme
• Life Assurance (x3 salary)
• Contributory Pension Plan
• Virgin Family: Access to exclusive Virgin offers and experiences
• Thursday drinks in the office and regular socials