Overview

We are looking for a Digital Marketing Executive to join our Customer Support Centre based in Walsall. The role will offer a hybrid working pattern. This newly created position will support the Digital Marketing Manager by executing activities that drive traffic to both the Poundland & Dealz websites, effectively communicating brand messaging and delivering a seamless digital customer experience. We uphold three core behaviours that guide all our actions: Love Our Customers, Care for Our Colleagues, and Protect Our Pounds/Euros.

Responsibilities

• Manage the day-to-day activity of our digital shop window for customers, ensuring promotions, pricing and products align with the commercial plan and enabling customers to browse our range before visiting stores.
• Execute the activities to deliver the ongoing SEO strategy.
• Support the Digital Marketing Manager and work with third-party development agencies to ensure the site is functional and best in class.
• Take a data-led approach to nominating and boosting key products across listing pages based on performance and engagement.
• Build and dispatch CRM emails (including postcode/ZIP targeting as appropriate).

Qualifications

• Minimum of 2 years' experience in a similar role.
• Demonstrated understanding and working knowledge of core merchandising techniques and principles including website development, ongoing site optimization, SEO, paid/performance marketing, CRM and product merchandising.

Benefits

• Professional development: comprehensive induction plan and the opportunity to complete in-house development programmes to set you up for success or to pursue qualification through our apprenticeship programme.
• Bonus potential: opportunity to earn additional bonuses.
• Free on-site parking.
• Onsite coffee lounge.
• Exclusive store discounts, including 10% discount on most in-store purchases.
• Family-friendly benefits and My Staff Shop discounts.
• Life assurance cover and health & wellbeing programme.
• Generous holiday allowance (up to 33 days, with annual increase and optional extra days).
• Pension scheme.