Digital Marketing Executive

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Precision Polymer Engineering Limited is seeking a Digital Marketing Executive (Maternity Cover – 12 months) to join our Blackburn office (Hybrid). The role is key in driving our digital presence, managing campaigns, lead generation and supporting product marketing initiatives.Key ResponsibilitiesCampaign Management – liaise with our marketing agency to plan and manage paid search and paid social campaigns, define objectives, monitor performance and optimise budgets.Content & Creative – design and update marketing collateral, create artwork for exhibitions and campaigns, and optimise website and landing pages for conversions.Email & Marketing Automation – build and deploy email campaigns, segment audiences and implement automation workflows.CRM & Lead Management – use Salesforce to track and report on marketing‑generated leads, providing insights to support sales teams.Collaboration & Strategy – partner with product managers to shape campaign strategies, optimise channel partner activity and maintain brand consistency.Internal Communications – lead internal comms initiatives with the communications committee.About YouWe are looking for a hands‑on marketer with both creative and analytical skills who can take ownership of digital marketing activities from concept to execution.Essential Skills & ExperienceProven digital marketing experience, ideally in B2B or manufacturing/engineering.Strong knowledge of Google Ads, Bing Ads and LinkedIn advertising.Proficiency with Adobe InDesign/Photoshop/Illustrator for collateral creation.Experience with website CMS platforms (e.g., WordPress).Experience with email marketing platforms, ideally Pardot or Salesforce Marketing Cloud.Good understanding of CRM systems, preferably Salesforce.Ability to manage multiple projects, meet deadlines and adapt to shifting priorities.Strong written and verbal communication skills.Desirable SkillsExperience in trade show/exhibition marketing.Familiarity with SEO best practices.Knowledge of analytics tools (e.g., Google Analytics). #J-18808-Ljbffr
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Location:
Blackburn, England, United Kingdom
Job Type:
FullTime

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