Digital Marketing Manager

Location : Edinburgh, Glasgow or Dundee

Employment Type : Full-time

Hybrid working available

About the Opportunity

We are seeking an experienced Digital Marketing Manager to lead and develop digital activity across a dynamic professional services organisation, with the role able to be based in either Edinburgh, Glasgow or Dundee. This is a strategic and hands‑on role where you’ll work closely with senior leadership, business development and marketing teams to enhance brand presence, deliver data‑driven campaigns, and support growth objectives across multiple service lines.

You will play a key part in shaping how the firm engages with clients, improves digital performance, and drives measurable results across all online channels.

Key Responsibilities

Digital Strategy & Campaign Management

• Plan, deliver and optimise integrated digital campaigns across paid search, paid social, email and web.
• Contribute to ongoing digital roadmap development and support broader strategic marketing discussions.
• Drive innovation, ensuring digital activity is insight‑driven and aligned to brand and business goals.

CRM Leadership

• Design and deliver targeted CRM and email marketing campaigns.
• Lead segmentation, automation and customer journey improvements across CRM tools.
• Support best practice adoption to strengthen client follow‑up and lead generation processes.

Paid Search Management

• Lead paid search strategy, working with internal teams and external agencies.
• Manage campaign structure, optimisation and reporting across platforms such as Google Ads and LinkedIn.
• Identify new opportunities to improve ROI and reach priority audiences.

Website, SEO & Content Performance

• Support website development, ensuring SEO best practice is applied to improve visibility and UX.
• Collaborate on content planning and optimisation to enhance engagement and conversion.
• Use analytics to inform strategy and improve performance across digital touchpoints.

Social Media Management

• Oversee social media presence and coordinate content planning, scheduling and reporting.
• Deliver engaging and consistent activity that enhances brand reputation.
• Provide internal training to support confident social media use across the organisation.

Content Development & Digital Advertising

• Contribute to the creation and management of digital content including video, infographics and interactive assets.
• Ensure content is targeted, on‑brand and optimised for each platform.

Data, Analytics & Reporting

• Produce regular performance reports with clear insights and recommendations.
• Use analytics tools to drive improvements in visibility, engagement and lead quality.
• Share insights with wider marketing and BD teams to support decision‑making.

Collaboration & Supplier Management

• Work with internal teams (e.g., IT and operations) to support delivery of digital tools and platforms.
• Manage relationships with digital agencies and external suppliers.
• Oversee online review‑site activity to support reputation management.

About You

We’re looking for someone who brings :

• Strong analytical, organisational and communication skills.
• A proactive, collaborative mindset with a passion for digital innovation.
• Proven experience in CRM strategy, segmentation and automation.
• Significant experience managing paid search campaigns across Google Ads and LinkedIn.
• Proficiency in SEO, PPC and digital analytics (e.g., Google Analytics, Tag Manager, SEM tools).
• The ability to build strong, productive relationships with stakeholders and suppliers.
• At least 5 years’ experience in a digital marketing role—ideally within professional services.

If this sounds like you, please reach out to Jonathan Watt on 07751 516 344. Or, jonathan@macrecruit.co.uk for more information.