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Digital Media Insights Manager

Job Description

Are you passionate about turning data into meaningful insight and using it to shape eCommerce decisions? Do you love to interrogate the numbers to uncover the "why" behind the "what" and driving stakeholders to make changes based on your insights ? If so, we’re looking for a Digital Media Insights Manager to join our team!

In this exciting role, you’ll work closely with r etail commercial teams, translating analytics into actionable commercial insights. You’ll play a key part in shaping channel and eCommerce strategy and supporting tactical decisions, while helping the team unlock new ways to harness the full potential of our data.

This role offers cross-functional exposure, collaborating not only with the eCommerce team but also with key partners in Performance Marketing & SEO, Go to Market Campaign Planning, Category Management, Promotions, Forecasting, Data Science, Digital Products, and more.

No relocation assistance or visa sponsorship is offered for this position.

Core Responsibilities

• Review ongoing performance on LEGO.com based on a combination of metrics & methods to “tell the story “ of the main drivers behind results.

• Focus on understanding at pace cross channel media performance across both individual campaigns , to drive in-campaign o ptimisation, & broader media performance , to optimise always on investment.

• Act as a business partner to the Performance Marketing & SEO team . Provide proactive challenge on how to optimise investments in a changing commercial landscape.

• Share concrete recommendations to trigger action and work collaboratively across the business to put actions in place.

• Support significant marketing events, reporting on real time performance & proactively identifying areas for optimisation (e.g. Black Friday, Cyber Monday).

• M onitor & identify areas of improvement which cover areas as broad as how shoppers enter & move through the site to the campaign taxonomy used and the shared data with our media agencies.

• Identify gaps in the way we currently report on cross channel media performance & recommend changes in our ways of working to continuously improve business understanding.

• Ensure that the data we utilise is accurately reported & partner with A&I Enabling & other data owners to ensure ongoing governance is in place for LEGO.com.

Do you have what it takes

• Strong analytical skills with experience using a combination of click stream data (Adobe Analytics (must have) or Google Analytics) and ad platform data ideally in a direct to consumer eCommerce Insights team.

• Established proficiency in data visualisation, ideally power BI.

• Understanding of data structure and the ability to drive meaning from large, unconnected data . Strong SQL skills a key benefit for this role.

• Experience delivering impactful insights scross multiple marketing channels, such as paid search, paid social, programmatic, affiliates and SEO and hold an understanding of how they interact together.

• A confident storyteller with experience generating & delivering actionable insights on cross channel Media performance.

• Stakeholder management skills, with the ability to build new relationships and drive through challenging decisions.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeksto encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.