Role Overview

Digital Mobile Marketing Manager role at Aerbo & Hansen Aps. Global iGaming client with multi-million-pound search budget focused on UK, Spain, Canada, LATAM. Fast-paced collaborative environment. Looking to drive performance, creativity, excellence.

Key Responsibilities

• Set up, optimize, report on mobile campaigns: App-to-app Display, Mobile DSPs, Apple Search Ads, UAC, FB App Campaigns.
• Plan, deliver and execute monthly, quarterly, annual marketing plans with Digital Marketing Manager and Country Managers globally.
• Monitor and deliver mobile performance within KPIs: growth volume, conversion rates, CPA, LTV.
• Report on channel performance daily, weekly, monthly to stakeholders.
• Communicate with, challenge and influence senior stakeholders.
• Deliver complex mobile marketing strategies, identify in-app fraud, mitigate, assist on ASO, creative, conversion optimization.
• Identify and provide evidence on assisted conversions to stakeholders.
• Collaborate on marketing plans for mobile campaigns.
• Identify and test new channels outside existing mix to add scale.
• Assist on in-housing additional markets 2025-2026 per plan.
• Identify opportunities for automation and efficiency through advanced technical solutions.
• Work closely with internal BI team and Marketing Analyst to identify cost savings and enhance performance.
• Develop robust tracking and measurement systems with BI/MA and other stakeholders.
• Collaborate with Interim Head of Mobile to build robust test and learn creative strategies.

Qualifications & Experience

• Minimum 4 years experience in Mobile Marketing within the UK; experience in other markets highly beneficial.
• Previous experience in iGaming industry advantageous.
• Experience working in a digital performance agency a plus.
• Proven ability to build and execute creative strategies that drive measurable results.
• Hands‑on experience across major performance marketing platforms: Mobile Ad Networks, Mobile DSPs, Apple Search Ads, Google Ads, Facebook Ads.
• Expert understanding of digital tracking, measurement, reporting tools: AppsFlyer; Mobile Fraud Prevention tools; Analytics platforms: Firebase, GA4.
• Experience in digital marketing planning and forecasting.
• Excellent written and verbal communication skills; engaging stakeholders.
• Strong teamworking and relationship‑building; experience collaborating across multiple countries.
• Exceptional organisational and multitasking; manage multiple projects.
• Deep understanding of online marketing concepts, strategies, best practices.
• Up to date with latest search and platform innovations; maintain contacts within mobile marketing industry.
• Experience working with multinational organisations; understanding cultural and regulatory differences.
• Highly data‑focused; gather insights, identify actionable trends, present findings clearly.
• Tech‑savvy; evaluate, purchase, implement new technologies.
• Strong analytical acumen to uncover insights and craft compelling narratives.

Benefits

• 24 days annual leave, additional days after 3 years of service.
• Hybrid model: 3 days office, 2 days remote.
• Competitive salary plus annual bonus (eligible after probation).
• Private healthcare and life insurance upon completion of probation.
• Participation in company pension scheme.
• Monthly lunches, corporate gatherings, many activities.
• Chance to advance professionally inside one of the world's largest iGaming organisations.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing

Industries

Marketing Services