Overview

Join to apply for the Digital Performance Marketing Lead role at Denver Agency. This is a 12-month fixed-term contract to cover maternity leave with hybrid working from the Croxley Park office in Watford (2 days a week). The role oversees acquisition and retention strategies that drive traffic, engagement, and sales, managing a multi-million-pound budget, leading agency partnerships, and ensuring digital channels deliver measurable growth and brand relevance.

Responsibilities

• Own and execute the performance marketing strategy across PPC, paid social, affiliates, display/programmatic, and emerging digital channels.
• Joint responsibility for a £6m+ budget, building detailed channel and campaign plans to maximise ROI.
• Act as the first point of contact for external agencies and tech partners, driving best practice and innovation.
• Use first-party data and advanced targeting to boost efficiency and relevance.
• Work closely with Trading, CRM, Analytics, Brand and Creative teams to deliver integrated, customer-first campaigns.
• Align paid media activity with CRM lifecycle journeys and personalisation.
• Establish a robust testing and optimisation framework, scaling learnings across channels.
• Explore and adopt AI-driven tools for smarter bidding, targeting, and creative.
• Deliver clear, integrated performance reports for senior stakeholders.
• Act as a thought leader on new platforms, retail media networks, and emerging technologies.

What Were Looking For

• A proven track record in performance marketing within retail, eCommerce, or agency (fashion/luxury/lifestyle experience a plus).
• Deep expertise across search, social, programmatic, affiliates, with success scaling new channels.
• Strong grasp of digital attribution, incrementality testing, and customer journey measurement.
• Proficiency in GA4 (essential); experience with Looker Studio, Power BI, or Tableau is an advantage.
• Experience leveraging first-party data and privacy-first strategies.
• Strong agency management skills able to challenge, inspire, and deliver results.
• Excellent communication and presentation skills, with confidence influencing stakeholders.
• High numeracy and advanced Excel skills, with an analytical mindset.
• Ability to thrive in a fast-moving, weekly-trading retail environment.

Benefits

• Competitive salary
• Generous discount of up to 30% off products from day one
• Annual enhanced discount to celebrate the day you joined
• Retirement savings plans with flexible options
• Immediate life assurance from day one
• Minimum 22 days holiday per year, increasing with service
• Recognised qualifications, study support and structured career progression
• Health and wellbeing scheme
• Financial wellbeing scheme
• Give As You Earn scheme to support causes close to your heart
• Real Rewards – exclusive discounts on groceries, travel and leisure