Digital Performance Planning Partner page is loaded

Digital Performance Planning Partner

Agency :

Job Description :

Digital Performance Planning Partner

Reporting to: Chief Strategy & Planning Officer

Location: Havas Village London, 3PancrasSquare, LondonN1C4AG (Travel to client offices across the UK as needed.)

Our Ambition

At Havas Media Network we create Meaningful Media that drives growth for the world’s most ambitious brands. Guided by our values—Human at Heart, Head for Rigour, and Mind for Flair—we embed genuine human insight, data-driven discipline and creative daring into everything we do.

This role sits at the heart of that promise—bridging day-to-day planning with specialist capabilities to ensure data-driven thinking enhances every stage of media delivery.

Role Purpose

As Digital Performance Planning Partner, you will lead the integration of measurement, analytics and data-led innovation into our strategic planning processes. You’ll work closely with client teams, strategists and specialist units to embed elevated standards of performance planning, measurement and insight across the agency.

You will audit clients’ current data maturity across analytics, tech and insights; shape a roadmap for improvement; and demonstrate how Havas can drive measurable business impact through smarter planning and deeper collaboration.

This role is not about managing a team directly—but about elevating those around you. You will guide, influence and upskill cross-functional teams, aligning their work to real client challenges and tangible business outcomes.

Key Responsibilities

1. Embed Data-Driven Thinking Across Account Delivery

• Collaborate with account, planning and strategy leads to inject data-led ideas into campaign planning, trading decisions and client comms.

• Work with specialist teams to identify , package and pitch relevant case studies to client needs— showcasing real-world impact.

• Champion the use of data as a creative and strategic lever, not just a reporting function.

2. Client Audits & Maturity Assessments

• Lead assessments of existing client setups across analytics, insight and martech .

• Identify gaps and opportunities where Havas can support—whether through new measurement frameworks, tech integrations or capability development.

• Co-develop bespoke data maturity roadmaps with clients.

3. Measurement Strategy & Governance

• Build holistic measurement strategies, combining MMM, geo tests, incrementality, and digital attribution.

• Help clients navigate signal loss through solutions such as server-side tagging, modelled reporting and first-party data strategies.

• Align methodologies with real business KPIs and commercial outcomes.

4. Performance Planning Excellence

• Translate insights into media-agnostic strategies that optimise short-term performance and long-term brand equity.

• Set planning guardrails, learning agendas and clear optimisation triggers at both annual and campaign level.

• Build tools and templates that elevate day-to-day planning rigour across all accounts.

5. Test & Learn Leadership

• Govern experimentation sprints across creative, targeting, bidding and measurement.

• Evaluate emerging partners, from clean rooms to generative AI, and pilot those with the greatest ROI potential.

• Codify and socialise learnings across the agency to create repeatable best practices.

6. Cross-Team Collaboration

• Be the connective tissue between Planning, Strategy, Data, Biddable, and external measurement partners.

• Translate specialist expertise into actionable, relevant solutions for account teams and clients.

• Contribute to internal training, product development and thought leadership.

Ideal Experience & Skill Set

• Proven leadership in digital performance, measurement and data strategy roles.

• Hands-on experience with MMM, incrementality testing and advanced attribution.

• Strong understanding of ad tech and martech ecosystems (GMP, GA4/ BigQuery , Meta CAPI, server-side GTM etc.).

• Fluent in using data to tell compelling stories and influence both internal teams and C-suite clients.

Success Indicators (First 12 Months)

• Completed data/tech/insight audits for at least two priority clients, with roadmaps in place.

• Delivered integrated, data-informed plans across multiple accounts—linking specialist services to planning outcomes.

• Embedded data-led planning principles across client teams through training, templating and case study alignment.

• Authored a playbook or framework that formalises how Havas account teams apply data in day-to-day delivery.

#LI-TA1

Contract Type :

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.

Introduce Yourself

If you don't find a suitable opening on our Career Site, don't worry! You can still send your resume to us.

Founded in 1835 by Charles-Louis Havas, Havas is one of the world’s largest global communications groups, with more than 23,000 people in over 100 countries sharing one single mission: to make a meaningful difference to brands, businesses, and people. Havas has developed a fully integrated model covering all communications activities. The teams of the three business units, Creative, Media and Health & You, work together with agility and in perfect synergy to offer clients tailor-made, meaningful, innovative and entertainment-oriented solutions that support them in their positive transformation.

Life at Havas

We take great pride in our Havas family. They bring many unique personalities, perspectives and passions to their work. Collaboration is at the core of how we operate, and Havas Villages are the homes we work in. We encourage our people to take advantage of our many opportunities to learn and grow. Through local agency training sessions, our unique global and development programs, we offer our people endless opportunities to explore.

Havas Creative Network

At Havas, we believe creativity isn’t just a description of our business, it is part of our agencies’ DNA. We bring together some of the industry’s most creative and accomplished agencies. By combining creative expertise with the strategic and innovative power of our Villages, we can build seamless teams around the individual needs of each of our clients.

Havas Media Network

We create the best media experience, capitalizing on the most meaningful media to build more meaningful brands. We know how to connect a client with their target audience – in the context of where they are, through the content they pay attention to. We deliver this expertise through the Mx System, our global operating methodology and strategic planning process, that creates value for our clients by turning consumer intelligence into clear growth targets, aligning stakeholders and KPIs, and measuring the impact of media experiences.

Havas Health

Driven by human purpose and focused on the betterment of humanity through health, Havas Health & You leverages a global collection of experts and individuals to help people everywhere live healthier lives. With a spirit rooted in innovation, creativity, and education, we are dedicated to delivering consistent excellence and groundbreaking work.