Overview

We are Zenith, the ROI agency. Our approach brings together media, data, technology, commerce and content to drive return on investment and meaningful growth for our clients and our people. We leverage best-in-class tools and data to deliver insights that connect consumer, category and brand and to provide creative media solutions that integrate strategy, planning and the power of Publicis Groupe.

We partner with world‑leading brands and startups to deliver ROI that is forward-thinking and accountable.

About the Team

At Team H&M, we manage full-funnel, cross-channel planning, activation and digital strategic development for H&M’s Paid Social, Paid Search and Programmatic activity across 60 markets worldwide. Our team structure mirrors a single-client agency with three core functions: Strategy, Planning and Activation. With a total headcount of 98, we are based in four offices: London (43), India (51), Australia (1) and New York (3), with client leadership and strategy governance based in London.

About the Role

The Regional Hubs deliver the Comms and Planning function within Team H&M. Split across London, New York and India, we service nine regions plus Lifestyle BUs. Our core function is to deliver best-in-class cross-channel full-funnel media planning and immaculate client servicing. In the London-based EMEA Hub, each sub-team will lead two regions and/or Lifestyle BUs. The sub-team for this role will have one Director, two Managers and one Senior Executive.

Channel scope:

• Paid Social: Meta, TikTok, Snapchat & Pinterest
• Programmatic: YouTube & Display (DV360)
• Paid Search: Google, Bing & Apple

Responsibilities

ABOUT THE WORK

• Support your Paid Digital Director to deliver best-in-class RTBs, Media Plans and PCAs for H&M’s full-funnel campaigns. The “Big 4” moments of the year are Spring, Summer, Fall & Winter/Holiday.
• Be the planning lead for H&M’s smaller “Engagement” or “Local Relevance” brand campaigns (e.g. Guest Designer Collections).
• Brief the Channel Specialist Teams to activate campaigns and keep in close contact to understand how activity is performing once live.
• Regularly liaise with the Channel Specialist Teams to stay up-to-date with the status of your Region’s always-on Streams.
• Support your Paid Digital Director to design bespoke T&L roadmaps for your region and/or BU.
• Understand H&M’s Central Digital Strategy Framework and apply it to all strategic recommendations.
• Understand the bespoke strategic needs of your region and/or BU to ensure all recommendations ladder up to their business goals.
• Understand the fundamentals across Paid Search, Paid Social and Programmatic to field basic questions and requests.
• Build strong, trusted relationships with key day-to-day clients and deliver immaculate client service.
• Act as the go-to person for day-to-day client questions.
• Support your Paid Digital Director and work with your Paid Digital Executive to ensure that all client calls are well prepared.

Qualifications

WHAT YOU NEED TO SUCCEED

• Previous experience in a client-facing digital role that included RTBs / media planning / local market research
• Desire to take ownership in your role
• Strong desire to learn and grow
• Excellent communication skills

Additional information

Zenith International has fantastic benefits on offer to all of our employees. In addition to Pension, Life Assurance, Private Medical and Income Protection Plans, we also offer:

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS – Two additional paid days for wellbeing and self-care.
• HELP@HAND BENEFITS – 24/7 helpline for personal and professional support, remote GPs, mental health support and CBT, wellbeing content and coaching.
• FAMILY FRIENDLY POLICIES – 26 weeks of full pay for maternity, adoption, surrogacy and shared parental leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF – additional day off from your first day of employment.
• GREAT LOCAL DISCOUNTS – discounts with Soho Friends, local restaurants and retailers.

Full details of our benefits will be shared when you join us.

Publicis Groupe operates a hybrid working pattern with full-time employees being office-based three days during the working week.

We support all candidates and are committed to a fair assessment process. If you have circumstances (neurodiversity, physical or mental impairments, or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss adjustments to ensure fairness. Disclosing this information will not impact your treatment in our process.

Please check out the Publicis Career Page, which showcases our Inclusive Benefits and our EAGs (Employee Action Groups).