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Discover your future at Citi Working at Citi is far more than just a job. A career with us means joining a team of more than 230,000 dedicated people from around the globe. At Citi, you'll have the opportunity to grow your career, give back to your community and make a real impact.

Job Overview

Role Introduction / Overview: Enterprise Services and Public Affairs seeks to enhance and protect the reputation of Citi, its businesses and the brand through direct and indirect communication with Citi's stakeholders, including colleagues. The Communications team covers a broad scope of responsibilities, from executive communications and public engagements to quarterly earnings and corporate reputation programs, as well as communications that support our lines of business. The team acts as company spokespeople to media, drives engagement with colleagues, and develops external and internal digital communications for a global workforce of more than 200,000 colleagues. The team collaborates with senior leadership and other Enterprise Services and Public Affairs teams across the world.

This is a high-energy, hardworking and affable team that values colleagues who anticipate needs, think quickly, solve problems, are intellectually curious, and maintain high professional standards and sound judgment. We strive to provide a client-service attitude, energy, and a positive working environment.

Role: The Digital & Social Media Manager - Vice President is a key member of the Communications team within Enterprise Services and Public Affairs. You will work with senior leadership and partners across Global Communications to support reputation management and drive engagement on Citi's social media and digital channels. The role involves content management and development, process management, measurement, and social listening, and requires collaboration across team functions to support broader goals.

What you'll do

• In partnership with the Head of Digital Content and Social Media, develop and drive Citi's social media and digital content strategy
• Advance Citi's core communications goals across social and digital channels
• Develop content and strategies to support core social media campaigns across corporate and executive channels
• Manage Citigroup.com content, liaising with technology and stakeholders to update content, support initiatives, and execute campaigns
• Lead day-to-day reputation management on social media using social listening tools
• Coordinate content scheduling and publishing across corporate channels with internal stakeholders
• Provide guidance on content distribution
• Collaborate with stakeholders to create custom web experiences around key events and activations
• Source and develop creative assets for use across channels, partnering with creative and media teams
• Support digital and social media elements of live events with PR, production and digital teams
• Use metrics and monitoring to continually improve Citi's social media and web presence
• Stay informed about trends and opportunities in social and digital spaces
• Maintain brand voice consistency across units and activations
• Advise Communications leadership on ongoing work and opportunities
• Assess risk and drive compliance with laws and regulations, safeguarding Citi and its assets, escalating control issues as needed

What We'll Need From You

• Knowledge of communications or marketing with increasing responsibility, preferably in a large organization
• Extensive knowledge of social media channels and platforms
• Ability to distill complex topics into clear digital content
• Ability to develop compelling content for internal and external audiences
• Ability to adapt content across channels
• Subject-matter expertise in social media trends
• Strong grasp of social listening and issues management
• Experience collaborating with technical roles
• Knowledge of SEO and Generative SEO fundamentals
• Familiarity with content management tools such as Sprinklr
• Comfort with AI tools and their application to Communications
• Strong attention to detail and project leadership
• Excellent written and verbal communication, with ability to influence senior executives
• Integrity, dependability, and a professional attitude
• Team player with ability to motivate others
• Strong organizational and project management skills
• Experience working in a matrixed, fast-paced environment

Education

• Bachelor's degree in business management, communications, marketing or related field

Critical Competencies

• Oral and Written Communication
• Social Listening
• Content Strategy
• Measurement & Analytics
• Project Management
• Relationship Building
• Results Orientation
• Strategic Orientation

What we can offer you

We work to have a positive financial and social impact on the communities we serve. Citi prioritizes employees with a comprehensive benefits package and a supportive workplace culture. London-based role offers a hybrid model (up to 2 days remote) and a competitive base salary with annual reviews, plus benefits such as:

• Generous holiday allowance starting at 27 days plus bank holidays
• Discretionary annual bonus
• Private medical insurance
• Employee Pension Plan
• Paid Parental Leave
• Employee discounts
• Learning and development resources
• Inclusive, supportive workplace

Job Family Group: Communications and External Relations

Job Family: Communications Management

Time Type: Full-time

Seniority level: Executive

Employment type: Full-time

Job function: Marketing and Sales

Risk and Compliance: Citi is an equal opportunity employer. Applicants will be considered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. If you require accommodations to use our tools or apply, view Citi's Accessibility information and EEO Policy.

View Citi's EEO Policy Statement and the Know Your Rights poster.

Note: This posting reflects the current job family classifications and duties and may be subject to change without notice.