Digital Tagging and Tracking Manager (Senior Web Analyst) 3 days ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. This range is provided by Lorien. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range Direct message the job poster from Lorien Digital Tagging and Tracking Manager (Senior Web Analyst) | Leading Digital Business | Hybrid – North West (2–3 days per week in the office) | Salary: £55-£60K + bonus + benefits Our client, a market leader in the digital sector, is seeking a Senior Analyst looking to make the step up into a Digital Tagging and Tracking Manager role to drive their data strategy and measurement framework. This is a fantastic opportunity to lead a specialist team and shape the data infrastructure powering a high-growth, technology-driven business. The Role: As Digital Tagging and Tracking Manager, you will own the end-to-end tagging and tracking strategy, ensuring robust data collection, governance, and actionable insights across a complex digital ecosystem. You’ll collaborate with senior stakeholders to translate business objectives into a clear, scalable data strategy that empowers decision-making at every level. Key Responsibilities:

Define and implement the digital tagging and tracking strategy across web and app platforms Lead, mentor, and develop a team of tagging and analytics specialists Ensure data quality, consistency, and compliance with privacy regulations (e.g., GDPR) Collaborate with marketing, product, and technology teams to deliver actionable insights Manage relationships with analytics vendors and oversee tool selection and implementation Troubleshoot and resolve complex data and implementation issues

About You:

Extensive experience with Tag Management Systems (Google Tag Manager, server-side GTM essential) Proven track record in data governance, quality assurance, and stakeholder management Experience leading technical teams and delivering large-scale data projects Excellent communication and project management skills

If you’re ready to take ownership of digital data strategy in a fast-paced, innovative environment, please send your CV or get in touch for a confidential discussion at gary.wale@lorienglobal.com. Seniority level Mid-Senior level Employment type Full-time Job function Analyst, Information Technology, and Advertising Industries Internet Marketplace Platforms and Data Infrastructure and Analytics Referrals increase your chances of interviewing at Lorien by 2x Get notified about new Senior Web Analyst jobs in Manchester Area, United Kingdom. #J-18808-Ljbffr