Overview

Direct Response Video Editor at Elavate Superfoods. Create high-converting, direct response video ads to help reach Meta new customer acquisition targets. You will be the creative engine behind our video advertising, turning scripts and briefs from strategists into scroll-stopping, conversion-focused content. Location: Remote or In-Office (London).

Responsibilities

• Edit high-converting direct response video ads primarily for Meta (Facebook/Instagram) campaigns.
• Transform raw UGC footage and B-roll into compelling 2-5 minute video ads that drive conversions.
• Create multiple variations of winning video concepts by editing different hooks, bodies, and CTAs from the same raw footage.
• Execute rapid iteration cycles — producing 10+ video variations per week to feed our testing pipeline.
• Follow proven direct response editing frameworks that have generated revenue for D2C brands.
• Collaborate with creative strategists to bring scripts and briefs to life through visual storytelling.
• Maintain brand consistency while optimizing for performance metrics (CTR, CPM, CPA).
• Work with AI voiceovers, stock footage, and brand assets to create complete ad experiences.

Video Types You’ll Edit

1. VSL (Video Sales Letter) Content
   • Long-form video sales letters (3 to 10 minutes)
   • Multi-part storytelling with strong conversion focus
2. UGC-Style Creator Ads
   • Talking head testimonials with product B-roll integration
   • Before/after transformation stories
   • Educational content with visual demonstrations
   • Reaction videos to authority figures/studies
3. AI-Generated Content
   • Creating visual assets using AI tools
   • Generating video content with AI workflows
   • Combining AI-generated elements with live footage
   • Optimizing prompts for brand-consistent visuals
4. Authority Figure/Expert Content
   • Doctor/dermatologist testimonials and reactions
   • Educational content with medical backing
   • Anti-establishment messaging where appropriate

Technical Requirements

• Software Proficiency (Preferred)
  • Video Editing Software (CapCut, Final Cut Pro, Adobe Premiere Pro)
  • AI Tools (ElevenLabs, Runway, etc. for voiceovers and assets)
  • Midjourney (AI-generated graphics and visuals)
  • Veo/Runway (AI video generation and motion graphics)

Direct Response Editing Expertise

• Hook Creation & Testing
  • Edit multiple hook variations (3-5 per video) for A/B testing
  • Understand the psychology of scroll-stopping openings
  • Create pattern interrupts and curiosity gaps
• Pacing & Retention
  • Fast-paced editing to maintain attention
  • Strategic use of jump cuts, zoom-ins, and visual variety
  • Awareness of attention spans and drop-off points
• CTA Integration
  • Seamless integration of call-to-action messaging
  • Creating urgency through visual and audio cues
  • Product showcase timing for maximum impact
• Performance Optimization
  • Edit for different audience segments (e.g., menopause, anti-aging, joints)
  • Understand which visual elements drive conversions
  • Optimize for different funnel stages (TOF, MOF, BOF)
  • Analyze Facebook Ads Manager data to identify performance patterns
  • Suggest creative improvements based on CTR, CPM, CPA, and engagement metrics
  • Data-driven iteration using ad performance data

Success Metrics

• Achieve target video performance
• Maintain high output volume — 10+ hook variations per week
• Improve creative performance through systematic testing and optimization
• Reduce production time while maintaining quality

Qualifications

• 2+ years editing direct response video ads for high-spending D2C e-commerce brands
• Experience with health/supplement/wellness brands preferred
• Meta advertising experience — understanding what performs on Facebook/Instagram
• Facebook Ads Manager proficiency — comfortable reviewing campaign data and suggesting creative optimizations
• High-volume editing experience
• VSL editing experience (3-10 minutes)
• Portfolio demonstrating direct response video editing with performance metrics

Skills & Attributes

• Attention to detail while working quickly
• Creative problem-solving to maximize limited footage
• Data-driven mindset — willing to test and iterate based on performance
• Strong remote collaboration communication
• Adaptability to changing priorities and urgent requests
• Analytical thinking — interpret ad performance data and translate insights into creative improvements
• AI prompt engineering for brand-consistent visuals

Why This Role Is Perfect for Ambitious Video Editors

Portfolio Building

• Expose content to millions of UK women
• Build a portfolio of proven, high-converting video ads
• Develop expertise in health/wellness niche

Impact & Ownership

• Your edits directly drive revenue and company growth
• Creative freedom within proven frameworks
• Recognition and rewards for performance improvements

Application Requirements

• Portfolio Guidelines - Submit portfolio/reel showcasing direct response video ads (short-form and VSL)
• Cover Letter explaining experience with high-spending D2C health/wellness brands
• AI content examples (Midjourney/Veo) if applicable

Next Steps

We’re looking to hire immediately for this role. Elavate is growing rapidly and needs someone who can hit the ground running.

For ambitious video editors who:

• Want to work on campaigns with massive reach and impact
• Thrive in fast-paced, data-driven environments
• Are excited about building something extraordinary from the ground up
• Want their work to contribute to helping thousands of women feel confident and healthy

This is your opportunity to join the UK's fastest-growing collagen brand.

If you're ready to take your video editing career to the next level and make a real impact, we want to hear from you.