Director - Head of Content Marketing - Velocity Black (UK) - Capital One

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Director - Head of Content Marketing - Velocity Black (UK) - Capital One Join to apply for the Director - Head of Content Marketing - Velocity Black (UK) role at Capital One. Remote location: London, United Kingdom. Velocity Black, a Capital One company, harnesses the power of technology, the warmth of human experts and the convenience of the latest interfaces to help high‑performance people actualize the full potential of their lives. Our concierge team is available 24/7/365 via our proprietary app to support customers and fulfill their requests. Capital One values diversity, inclusion and belonging at its core, empowering talent from all backgrounds and experiences. What You’ll Do
Develop and launch Velocity Black’s content strategy in support of business objectives, ensuring alignment with our brand promise. Develop an integrated content marketing and social media framework across Velocity Black’s existing member base and target relevant audiences, working with internal and external partners including brand marketing, paid media, analytics, operations, member growth, engagement, legal and compliance. Own the brand’s content marketing, publishing, and moderation execution across Velocity Black’s website/content hub, App CMS, Instagram, LinkedIn, email marketing communications, and in‑app marketing. Manage an editorial calendar that reflects production workflows and publishing schedules. Create a collaborative model for content marketing and brand marketing, defining processes, metrics and stakeholder buy‑in from business partners. Responsible for the vision, strategy and integration of social tools, technologies, practices and principles into business processes to achieve the mission. Facilitate integration of content and social within overall marketing strategy to create high‑impact tactics that generate mass awareness and conversation online through owned channels, online influencers and advocacy programs. Determine metrics of success and assess effectiveness of content and social marketing initiatives; influence members, prospective members and other relevant audiences. Prepare performance reports with insights and recommendations to optimise the plan. Keep abreast of industry trends and competitive strategies to identify potential challenges and opportunities in the short and long term. Closely monitor customer, competitive and industry behaviours related to marketing strategy; use research tools to guide idea or concept evolution, ensuring market research derives actionable insights. Work with Enterprise Content Marketing and Social Media teams, leading cross‑functional teams and managing input from stakeholders including Marketing & Analysis, Creative Development, Operations, Legal, PR and more.
What We’re Looking For
Strong background in marketing, with a proven ability to develop and deliver effective campaigns. Demonstrated success in planning, executing and analysing marketing programmes. Proven ability to lead, inspire and manage teams. Expertise in content strategy and production.
Where and How You’ll Work This is a permanent, remote position. Eligibility to apply requires residence in the United Kingdom. What You’ll Get
High‑performance career progression with investment in development through Capital One University training programmes. Core benefits including pension scheme, bonus, generous holiday entitlement and private medical insurance. Flexible benefits such as season‑ticket loans, cycle‑to‑work scheme and enhanced parental leave. Access to a supportive and inclusive workplace culture with diverse employee resource groups.
Capital One is committed to diversity in the workplace. If you require a reasonable adjustment, please contact ukrecruitment@capitalone.com. All information will be kept confidential and used solely for the purpose of the adjustment process. For technical support or recruitment questions, send an email to Careers@capitalone.com. Capital One does not provide, endorse or guarantee third‑party products or services and is not liable for any third‑party information available through this site. Capital One Financial is composed of several different entities. Any position posted in the United Kingdom is for Capital One Europe. #J-18808-Ljbffr
Location:
City Of London
Job Type:
FullTime

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