Drinks Sales Executive (On-Trade)

I currently have an exciting opportunity for an enthusiastic, outgoing, and target-driven Drinks Sales Manager to join a growing team and take ownership of on-trade sales across the North East. You’ll be responsible for driving new business and managing existing accounts across a wide range of hospitality venues – including bars, restaurants, pubs, and hotels.

You’ll be passionate about the drinks industry, confident in building long-term relationships, and experienced in delivering results in a competitive, fast-paced sales environment.

Key Responsibilities

• Identify and win new business opportunities within the on-trade sector across Yorkshire.
• Manage and grow existing accounts, ensuring strong relationships and repeat business.
• Develop tailored sales strategies to meet targets and increase brand visibility across your territory.
• Build strong relationships with key decision-makers in hospitality venues.
• Deliver regular reporting on sales performance, trends, and market insights.
• Collaborate with internal marketing and supply teams to support product launches and campaigns.
• Represent the brand at trade events, tastings, and customer activations.

About You

• Proven experience in on-trade drinks sales or similar role within the hospitality or FMCG sector.
• Strong track record of winning new business and growing existing accounts.
• Confident, outgoing, and able to build rapport quickly with a wide range of clients.
• Self-motivated and target-driven, with a proactive approach to meeting and exceeding KPIs.
• Excellent communication, negotiation, and presentation skills.
• Full UK driving licence and willingness to travel across Yorkshire.

What’s on Offer

• Competitive salary up to £40,000
• Pension scheme
• Career progression opportunities within a growing team

Interested? Apply now with an up-to-date CV to be considered for this exciting Sales Manager opportunity.

WR is acting as an Employment Agency in relation to this vacancy.