DulcoLax Brand Manager – UK Market (Hybrid)

Opella - Reading UK

DulcoLax is the world’s leading laxative brand and a trusted name in digestive health. In the UK, we are committed to helping consumers feel their best by providing reliable, effective solutions for digestive wellness. This role is part of a high-performing team driving the success of a brand that is both loved by consumers and respected by healthcare professionals.

About the Role

We are seeking a dynamic and strategic Brand Manager to lead DulcoLax in the UK market. You will oversee the end-to-end management of the brand locally, driving performance, market share growth, and brand equity. This position is based in Reading, Berkshire, with a hybrid working model (3 days per week in the office), and reports to the Zone Brand Lead within a global structure. You will collaborate closely with cross-functional teams to ensure DulcoLax continues to outpace the market and maintain its leadership position.

Key Responsibilities

Consumer Campaign Development

• Consumer Insight: Use UK-specific market research and consumer insights to shape marketing plans that resonate with local audiences.
• Campaign Management: Adapt and implement integrated marketing campaigns across digital, traditional media, and healthcare professional channels to build awareness and brand love.
• Product Portfolio: Manage the UK product portfolio, including launches, line extensions, and SKU optimization, ensuring strong market fit and growth potential.
• Regulatory Compliance: Ensure promotional materials comply with UK advertising standards and MHRA guidelines.
• Agency Management: Lead external agencies in developing creative assets and media plans, ensuring high-quality output and ROI.
• Governance: Maintain adherence to all legal, regulatory, and ethical standards in the UK healthcare sector.

Performance Analysis

• Own the UK brand P&L, driving sales and profitability through effective marketing strategies and innovation.
• Monitor market trends, competitor activity, and media performance.
• Analyze promotional actions and optimize for maximum impact.

Sales Collaboration

• Support sales meetings with key messages and impactful presentations.
• Deliver presentations effectively to internal and external stakeholders.

Relationship Building

• Partner with cross-functional teams (sales, medical, regulatory, supply chain) for seamless execution of brand plans.
• Build strong relationships with local stakeholders and agencies to ensure market needs are met.

About You

Education

• Degree in Business, Marketing, or related field.

Languages

• Fluency in English.

Professional Experience

• Experience in FMCG or OTC healthcare brands highly desirable.

Skills & Competencies

• Proven experience in brand management within OTC, FMCG, or healthcare sectors.
• Ability to craft and execute consumer-centric marketing strategies.
• Strong communication and interpersonal skills for cross-functional collaboration.
• Creative thinker with a results-driven mindset and passion for building brand love.
• Commercial acumen with P&L management experience.
• Proficiency in MS Office (Excel, PowerPoint).
• Analytical and problem-solving skills with effective project management abilities.
• Adaptability to changing priorities and strategies.