Event Sales Director

Hybrid

London

£90,000 - £120,000 + Bonus + Excellent Benefits

Leading international B2B conference and exhibition business seeks a highly accomplished Event Sales Director. This role is very much a dual role responsible for leadership, strategy and personal revenue contribution.

We are seeking a London based dynamic and strategic Business Development Director to lead our client’s London based Events Sales teams working on Events which take place in the Americas and Europe & Asia. This individual will play a pivotal role in driving commercial growth across their premier event brands.

Reporting to the Chief Commercial Officer, and working closely with the Managing Directors of each brand, you will be responsible for developing and executing sales strategies that drive retention, upsell, cross-sell, and new business opportunities.

This is a high-impact role requiring strong leadership, commercial acumen, and a deep understanding of the events industry. You will oversee all aspects of SpEx and Media revenue generation within your region and be accountable for achieving revenue goals, while developing, managing and mentoring a high-performing sales team.

Key Responsibilities

• Revenue Leadership: Accountable for Achieving regional revenue targets across all assigned event brands by creating and executing sales strategies tailored to market needs.
• Sales Strategy & Execution: Develop and implement strategic sales plans, in collaboration with senior leadership, to drive growth across new and existing markets. These Strategies will be focused around their Key Growth Drivers of Retention, Cross Sell, Up Sell and New Business.
• Team Management: Develop, manage and recruit a high-performing, hybrid sales team (each responsible for account management and new business sales), fostering a culture of accountability, performance, growth and continuous improvement.
• KPI & Pipeline Management: Set and manage sales targets by event, individual and key growth drivers, monitor performance metrics including pipeline health.
• Personal Revenue Generation: Manage and grow your own territory of key accounts, renewals and new business.

Qualifications & Experience

• Track record in data-driven sales management and decision-making.
• Extensive experience in sales within the conference/events industry, with a strong track record in selling high-value sponsorships and consultative B2B sales.
• Established experience managing sales teams, including remote and hybrid structures, from junior execs to senior sellers.
• Proven ability to set and manage clear KPIs and proven accountability for delivering revenue.
• Proven success in a matrix organizational structure, working collaboratively across brands and regions.
• Strong strategic thinking, with demonstrated ability to identify new markets, develop products, and innovate sales processes.
• Deep familiarity with Salesforce, Microsoft Office Suite, Excel, and data tools like Power BI.