Freelance Senior Strategist (B2B Tech Marketing)

London

ROI·DNA is looking for a FREELANCE Senior Strategist to join our fast-paced, insight-driven team. We work with some of the most innovative tech brands in the world to develop smart, measurable marketing strategies that deliver real commercial impact. We are looking for someone with proven experience solving complex business problems, shaping positioning and messaging and building integrated marketing strategies.

The work will span ABM programs, demand generation campaigns, and go-to-market initiatives. Whether you’re decoding enterprise buyer intent signals, reframing a product proposition, or planning content against different funnel stages, your role will be to bring clarity, creativity, and commercial acuity to everything we do.

Key Responsibilities

• Lead strategy for client accounts across ABM, demand generation, lead gen, and brand campaigns
• Develop insight-led strategic frameworks that guide campaign execution across digital, content, creative, and media workstreams
• Translate complex client propositions into compelling value stories and messaging hierarchies that resonate with enterprise buyers
• Create persona maps, customer journeys, and strategic narratives to inform campaign planning
• Define KPIs and success metrics aligned to business objectives and pipeline impact
• Collaborate closely with creative, media, content, and analytics teams to bring campaigns to life and ensure strategic integrity across touchpoints
• Act as a trusted advisor to clients—confidently presenting work, challenging briefs, and unlocking new strategic opportunities
• Stay sharp on the latest in B2B tech trends, buying group behaviour, and performance marketing techniques
• Where required, lead on content strategy, developing messaging frameworks and editorial direction based on data and audience insights
• Help define content formats and themes that support strategic narratives and drive engagement

Experience Requirements

• Minimum of 7+ years’ experience in a strategic planning or marketing strategy role, must be within a B2B agency environment OR working on B2B tech clients
• Ideally you will have a background in, or some specific experience in content strategy
• Deep knowledge of the technology sector and how enterprise buyers behave
• Fluent in the full B2B funnel—from brand to demand—and the role each discipline plays
• Proven experience building strategic foundations for ABM programs and demand generation campaigns
• In depth ABM experience across 1:1, 1:Few and 1:Many programmes in different verticals and geographies.
• Able to think analytically and creatively in equal measure—comfortable parsing data, conducting interviews, and crafting story-driven strategies
• Clear, concise communicator who knows how to bring clients on a journey and is comfortable leading a room
• Collaborative, no-ego team player with the confidence to lead thinking and drive impact

We are looking for candidates who are immediately available.

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