Believe is seeking a marketing-driven General Manager to join an exciting new joint venture label.

This role demands a results-oriented leader who can orchestrate comprehensive marketing campaigns, manage internal and external teams, and build powerful external partnerships to drive commercial success across multiple genres.

This is a unique and exciting opportunity to build and develop a brand new record label from the ground up.

KEY RESPONSIBILITIES

• Lead marketing strategies across all releases, ensuring maximum commercial impact

• Develop and execute multi-platform marketing campaigns spanning digital, traditional, and emerging channels

• Drive innovative marketing initiatives that position the label as a forward-thinking industry leader

• Monitor and analyse campaign performance, implementing data-driven optimisations

*External Partnership & Plugger Management*

• Build and maintain strategic relationships with external marketing teams, radio pluggers, and promotion specialists

• Coordinate with PR agencies, digital marketing specialists, and influencer agencies and networks

• Manage relationships with playlist curators, radio programmers, and streaming platform representatives

• Negotiate and oversee contracts with external marketing service providers

• Ensure seamless collaboration between internal teams and external partners

*Team Leadership & Performance Management*

• Set clear performance targets and KPIs for team members, driving accountability and excellence

• Foster a culture of innovation and commercial success within the marketing department

• Provide mentorship and professional development opportunities for team members

• Lead regular team meetings and strategic planning sessions

*Business Development*

• Promote the JV label to potential artists, managers, and industry partners

• Develop pitch materials and presentations that showcase the label’s capabilities

• Identify and pursue new business opportunities

• Build the label’s reputation and visibility within the industry

Qualifications

*Marketing Expertise*

• Demonstrable, strong experience in senior marketing roles within the music industry

• Proven track record of successful marketing campaigns across multiple genres

• Deep understanding of digital marketing platforms, streaming services, and social media strategies

• Experience with traditional marketing channels including radio, press, and live promotion

• Knowledge of marketing budget management and ROI measurement

*External Team Management*

• Demonstrable experience managing external marketing teams, pluggers, and promotional partners

• Ability to coordinate multiple external partners simultaneously

• Experience in performance management of external contractors and agencies

*Leadership & Motivation*

• Proven ability to lead, motivate, and develop high-performing marketing teams

• Experience in setting and achieving ambitious commercial targets

• Strong coaching and mentoring skills to drive team performance

• Ability to create and maintain a positive, results-driven team culture

*Industry Knowledge*

• Comprehensive understanding of the UK music market and international opportunities

• Strong network of industry contacts across marketing, promotion, and media sectors

• Knowledge of music industry trends, consumer behaviour, and emerging platforms

• Experience with release planning and campaign timeline management

**DESIRABLE **

• Experience with music analytics platforms and data interpretation

• Knowledge of sync licensing and brand partnership opportunities

• Understanding of emerging technologies in music marketing

**PERSONAL ATTRIBUTES**

• Results-driven with a track record of exceeding targets

• Excellent communication and presentation skills

• Strong analytical mindset with ability to interpret market data

• Creative problem-solver with entrepreneurial approach

• Passion for music and commitment to artist development

• Resilient and adaptable in fast-paced environment

Additional Information

We have two hearts at Believe – our People and our Artists.
We believe in THE POWER OF OUR PEOPLE, who grow every day to develop their potential… We aim to provide our Believers with the best environment to thrive.

ROCK THE JOB

• Based in fantastic new offices near Kings Cross St Pancras Station, London
• Two remote working days a week
• Private Health Care
• Pension plan with matched contribution up to 10%
• 25 days annual leave, with 1 additional day for your birthday

•Life assuranceand long-term disabilitycover

•Access to Eutelmed, a digital mental health and well-being platform that allows you to speak with an experienced psychologist

•Free yoga & gym classes – on site gym

SING IN HARMONY

Ambassador programme: an employeevolunteering initiative dedicated to all Believers interested in having a positive impact on Diversity, Equity & Inclusion(DEI), wellbeing and the planet.

Believe is committed to ensuring equal opportunities in employment, regardless of origin, sex, morals, sexual orientation, gender, age, family status pregnancy, race, political opinions, trade union activities, religious beliefs, physical appearance, family name, place of residence, state of health, or disability.