Overview

Global Craft Lead (Creative Director) based in London. A creative leader, you will drive the strategic development and execution of content-driven experiences that engage, inform, and inspire audiences. You will work at the intersection of technology, design, and storytelling to create scalable, data-informed content ecosystems that drive business impact.

This person will oversee the creative output on:

• Performance-driven versioning & adaptation
• Culturally relevant, multi-format social campaigns
• Retail & occasions-based campaigns
• Creator squads & influencer content
• Product feature & how-to videos (demos, recipes, etc.)
• Email marketing, CRM, and owned site assets
• PR & event-specific content
• Organic social, including reactive and always-on product-centric content

Beyond leading creative output, you will also be responsible for:

• Identifying, mentoring, and upskilling junior creatives across our hubs
• Collaborating with client services and production teams to ensure creative alignment and excellence
• Ensuring cultural relevance and resonance across regional outputs
• Upholding high standards of quality and consistency across all deliverables

Skills & Experience

• 10+ years of experience in creative roles with experience across content, social, retail, email, CRM, and PR
• Expertise in content management systems (CMS), digital asset management (DAM), and headless content delivery.
• Experience with AI-driven content automation, natural language processing (NLP), and machine learning.
• Proven ability to lead large-scale content transformation initiatives in complex, enterprise environments.
• Excellent communication and stakeholder management skills, with the ability to influence at all levels.

Additional Information

• An inclusive workplace that promotes diversity and collaboration.
• Access to ongoing learning and development opportunities.
• Competitive compensation and benefits package.
• Flexibility to support work-life balance.
• Comprehensive health benefits for you and your family.
• Generous paid leave and holidays.
• Wellness program and employee assistance.

Benefits

In the UK, alongside core benefits such as Pension, Life Assurance, Private Medical, and Income Protection Plan, we also offer:

• WORK YOUR WORLD: option to work anywhere in the world with a Publicis office for up to 6 weeks a year.
• REFLECTION DAYS: two additional paid days for well-being and self-care.
• HELP@HAND BENEFITS: 24/7 helpline, remote GPs, mental health support, CBT, wellbeing content and coaching.
• FAMILY FRIENDLY POLICIES: 26 weeks of full pay for maternity, adoption, surrogacy and shared parental leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF: an additional day off for your birthday.
• GREAT LOCAL DISCOUNTS: membership discounts with Soho Friends, local restaurants and retailers.

Publicis Groupe operates a hybrid working pattern with full-time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please check the Publicis Career Page which showcases our Inclusive Benefits and our EAGs (Employee Action Groups).

Details

• Seniority level: Not Applicable
• Employment type: Full-time
• Job function: Project Management and Information Technology
• Industries: Advertising Services

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