Global Digital Project Manager

Full-time, starting on a 3 months fixed-term contract.

Based in London, UK - Hybrid (2 days from office)

About Greenpark

Greenpark is a global, award-winning, performance-driven content leader and brand publishing agency. Our purpose is to create meaningful connections that impact people’s lives through performance-driven content for search and social. Our unique expertise in Omnichannel Search & Insights, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house model.

Our teams work on an impressive portfolio of clients including Unilever, Campari Group, AIA, Sanofi, Nestle, Lipton, Kimberley Clark, Straumann, Ricola, Globe Telecom, and more.

Our Values

At Greenpark, we strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core. ‘We Strive’, ‘Acting Together’, ‘With Kindness’ are the values that guide us.

About the role

This role is part of a newly developed team focused on driving Natural Diamond consideration and desire and the social marketing elevation and success specifically in the US, China and India. Along with the Senior Social and Digital Manager, it will play a critical role in building data-driven consumer experiences and activations.As the Global Digital Project Manager, you will oversee the planning, execution, and delivery of digital projects across international teams and locations, ensuring projects are completed on time, within budget, and meet quality standards. This role requires strong leadership, project management, and communication skills, as well as the ability to navigate cultural and language differences.The role supports the team of the Global Head of Digital Marketing and Media in a complex digital landscape to develop centre of excellence spearheading best in class, collaborative and integrated approaches across the digital marketing landscape across markets.

What you’ll do

Digital Content:

• Content Strategy & Execution: Work with local teams to ensure the local deployment and execution of the global content marketing strategy is optimised and aligned with business goals, ensuring USPs are communicated effectively and content supports KPis
• 
  SEO & Website Optimization: Implement an SEO strategy to maximize organic visibility, conduct keyword research, optimize on-page/off-page SEO, and collaborate with agencies to maintain a best-in-class website.
• Content Creation & Distribution: Lead content production across channels (blog posts, videos, emails), manage external contributors, and experiment with new formats to enhance engagement and reach.
• Manage the relationship with external agencies at a global level and guide local market teams to ensure outstanding execution of digital at a local level. Collaborating with all key markets to supervise and optimise the agencies performance. Supporting the DB teams locallhy markets in the deployment of their local content strategies in keeping with the global overall strategy and objectives.
• Support the Natural Diamond marketing team - in the execution and organisation of local strategies and projects for Search (SEO) , Social Media, Influencers and KOLs activities
• Coordinate contracts with vendors and suppliers by assigning tasks and communicating expected deliverables
• Support with administrative needs

Day to Day Management

• Actively project manage digital content projects (focusing on SEO and Social) from execution to delivery, working closely with the Global Head of Social, Media and Digital Marketing and Global Senior Digital and Social Manager to put in place roadmaps and delivery milestones
• Provide end-to-end project management, including scoping project, budgets, developing detailed project plans and critical paths, assigning tasks, monitoring progress.
• Leading on supporting documentation for internal and external stakeholders
• Communicate effectively with team and key stakeholders to ensure timeline adherence and manage expectations
• Highlight potential risks or malfunctions and act proactively to resolve issues
• Collaborate with internal teams to design, develop and implement digital projects
• Deliver projects on time ensuring quality standards are met
• Assess project success through performance analysis and reporting to stakeholders
• Manage meetings, scheduling, project coordination and minutes/ next steps.
  
• Responsible for up-load of all digital assets on Box/ Photoware and managing naming convention, tagging and communication with the data team

Global Alignment

• Act as the point of content for local markets for digital and social media activities
• Collaborate with local markets on global digital strategies and requirements to update local stakeholders and ensure global alignment of digital and social activities

Market Research

• Seek new digital marketing opportunities to help grow performance.
• Conduct, gather and analyse market research to find out the business opportunities.
• Monitor the competition and be aware of market changes and developments.
• Conduct regular market research to deliver innovative new formats to our audience

Reporting and Analysis

• Project manage and develop all reporting on digital projects to key stakeholders with the Senior Digital and Social Manager
• Develop new reporting processes to ensure a seamless and regular update to business stakeholders to inform strategy
• Maintain analytics and trends reports

Online Presence

• Support the Senior Digital marketing and Social Manager in monitoring and protecting the Natural Diamond category reputation activity on social media
• Support the development of the social listening function by monitoring high risk social keywords and third party mentions and highlight any potential red flags to the business.

About you

• BSc degree in Marketing or relevant field
• Strong experience as a Digital Project Manager or in a similar role
• Experience managing international markets in a global role
• Good knowledge of digital and social media platforms
• Understanding of China social channels (WeChat, Weibo, RED, Douyin)
• Experience with reporting and analysis
• Good understanding of digital KPIs
• Great copywriting skills
• Eager to learn and gather an in-depth understanding of the Western and Eastern digital landscape
• Open to feedback and brings new ideas to the table, based on latest social media trends.
• Develop and lead projects from execution to delivery and reporting
• Monitor/optimise communications performance via data analytics tools
• Internal and external communication skills
• Energetic, self-motivated with the drive to operate effectively in ambiguity.
  
• Values and role models a diverse, inclusive working environment in which everyone can work to their full potential.