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Global Head of Business Development – Immersive Media – Newcastle (Flexible remote working, with occasional travel to HQ)
Are you a dynamic commercial leader ready to shape the future of interactive media?

DNA Recruit is working with this Innovative Immersive Media Group who is redefining the digital out-of-home (DOOH) sector. Backed by strong investment and world-class creative, production, and technical expertise, they’re deploying cutting-edge AR and AI-enabled display systems across retail, airports, malls, and live event environments worldwide. Their flagship technology transforms screens into intelligent engagement engines – making OOH not passive, but playable.

About the Role
As Global Head of Business Development, you’ll lead the charge in building and scaling commercial partnerships across media, retail, venues, and events. This is a hunter-style, high-impact leadership role with international scope — spanning Europe, the Middle East, and North America.
Reporting directly to the executive leadership team, you’ll have the mandate and resources to establish a category-defining business unit. From developing go-to-market strategies to closing enterprise-level partnerships, your focus will be on delivering rapid revenue growth and unlocking global opportunities.

Key responsibilities include:

• Driving outbound business development across retail media networks, brand partners, venue operators, and agencies
• Building and maintaining a high-value sales pipeline with a structured, data-led approach
• Leading the full commercial cycle from lead generation and pitch through to negotiation, close, and deployment
• Securing strategic partnerships for interactive DOOH screen deployment globally
• Collaborating with internal creative, strategy, and product teams to design compelling proposals and activations
• Representing the business at industry events, trade shows, and conferences
• Feeding market insight into product and marketing roadmaps
• Scaling and mentoring a commercial team as growth accelerates

Skills and Experience Required

• 8+ years’ experience in business development or commercial leadership within media, OOH, experiential, or immersive technology
• Strong understanding of DOOH and retail media networks, ideally with hands-on experience in deploying or selling interactive display units (e.g. kiosks, touchscreens, smart signage)
• Proven track record of closing high-value enterprise deals across retail, travel hubs, media owners, or brand partners
• International experience building partnerships across Europe, the Middle East, and North America
• A strong senior network within brand marketing, retail media, or live event operations
• Comfortable operating in growth-stage or PE-backed environments with board-level exposure
• Entrepreneurial mindset, able to identify new business models and navigate ambiguity
• Confident communicator and negotiator with exceptional proposal writing skills

Salary: Circa £100K with generous performance-based commission
Location: Newcastle (Flexible remote working, with occasional travel to HQ)
Reference: AW 59962

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