Overview

Global Head of Corporate Brand — London or Paris (Hybrid). Permanent position. Location: UNITED KINGDOM-LONDON-GB LONDON 22 BISHOPSGATE or Paris, hybrid arrangement.

At AXA IM, our purpose is to act for human progress by investing for what matters. As a responsible asset manager, we invest for the long term to help clients, people and the world prosper. You will report to the Head of External Communications and be part of AXA IM External Communications.

Role focus: a senior, strategic leadership function focused on group-wide brand alignment, stakeholder orchestration, and integration with the broader BNP Paribas Group brand ecosystem. The role emphasizes long-term brand positioning, architecture, narrative clarity, and strategic coherence across the organization.

Responsibilities

• Define and uphold a differentiating, globally consistent brand positioning aligned with corporate ambition and BNP Paribas Asset Management values.
• Develop and evolve the global brand architecture to support business and marketing needs within a defined framework.
• Refine brand guidelines for modernity, always in line with BNP Group guidelines.
• Monitor global brand expression for consistency with high-impact outcomes.

• Lead the creative expression of the brand (positioning platform) to ensure singularity, clarity and resonance with target audiences; coordinate with lead creative agencies and BNP Group Communications team.
• Prepare the positioning platform and roadmap for markets’ buy-in and appropriation.

• Design and deliver best-in-class corporate advertising campaigns to build top-of-mind awareness, brand preference, and proximity among internal and external stakeholders.
• Lead development of global brand campaigns that reinforce BNPP AM’s ambition and value proposition across markets.
• Manage relationships with preferred agencies; collaborate with creative and media partners to meet brand ambition and impact, ensuring alignment with the marketing action plan and client touchpoints.

• Oversee global brand tracking framework and studies for brand equity, reputation, and optimization against defined metrics.
• Define KPIs (e.g., top-of-mind awareness, brand proximity, engagement) and establish operating models to optimize performance.

• Operate a collaborative model across BNPP AM and BNP Central teams; empower and develop team members; align global and local marketing teams.

Qualifications

We welcome diverse combinations of skills and experiences. Your qualifications, experience and skills include:

• Proven experience leading corporate brand strategy for a global organization, ideally in financial services.
• Strong ability to build brand equity in complex, matrixed environments with multiple stakeholders.
• Solid understanding of brand architecture, positioning frameworks, and integrated brand governance.
• Expertise in stakeholder engagement and change leadership.
• Experience collaborating with senior leaders and external agencies at a strategic level.
• Strong English and French communication skills (verbal and written), with the ability to distil complexity into clarity.

As of July 1, 2025, AXA Investment Managers has joined the BNP Paribas group through BNP Paribas Cardif, expanding horizons and offering opportunities within a leading European banking and financial-services group.

What We Offer

• A unified vision for a leading European asset manager with €1.5 trillion in assets under management, fostering a culture of fairness and inclusion.
• A global platform delivering tailored investment solutions with a client-focused approach.
• Opportunities to leverage emerging technologies to enhance efficiency and foster creativity.
• Pathways to sustainability with a commitment to responsible investment.
• A culture that merges two client-centric organizations focused on performance, collaboration, and diversity.

We are creating a leading European asset manager with €1.5 trillion AUM and strong group backing, offering expanded career paths and opportunities across entities, asset classes, and regions.