Overview

Global Marketing Manager (relocation to Auckland, New Zealand)

Relocate to New Zealand and lead the global marketing of Rascals, driving campaigns and brand experiences that excite consumers worldwide.

ZURU is on a mission to disrupt across industries, challenge the status quo and catalyst change through radical innovation and automation advances. This is in play in different pillars of the company: ZURU Toys re-imagining what it means to play; ZURU Tech shaping a better future by leading the next building revolution; ZURU Edge pioneering new generation FMCG brands to better serve modern consumers.

Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has grown to a team of over 5000 direct and indirect members across more than 30 international locations. One of the largest toy companies in the world, brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns and Smashers. Our global FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, Gumi Yum Surprise, and more.

You will be the Marketing leader & brand champion for the Rascals brand in your assigned markets, managing best-in-class marketing strategies from idea to execution to drive business growth across markets globally. Support with the development and execution of strategic marketing initiatives across a wide range of marketing disciplines, including digital media, influencers, trade marketing, PR, activations and more.

Location: Auckland, New Zealand (relocation required)

Responsibilities

• Define and implement brand marketing growth plans that achieve business objectives for the growth of Rascals, including
• Develop and execute marketing strategies for the Rascals brand in line with best-in-class FMCG brand marketing practice
• Lead global marketing campaigns from concept to completion, building strong relationships with external agency partners and internal cross-functional teams
• Lead go-to-market strategies and activations for US & CA markets, retailers and NPD launches
• Gather and analyse data and insights from external sources (market, customers, prospects, industry analysts) and internal sources (customer service, sales) to understand needs and apply insights to marketing strategies & tactics
• Overseeing digital marketing campaigns & performance, collaborating with the Digital Marketing Team
• Manage brand marketing budgets from planning to execution, reporting to the Marketing Director on ongoing optimisation of activity and spend
• Develop marketing plans and objectives as part of annual business planning with commercial and product teams
• Develop strong relationships with key retail customers to deliver joint execution plans across trade marketing touch points
• Lead contact for external PR agency partners, conducting performance reviews to ensure best-in-class comms
• Work with the Content Team to ensure content meets objectives on time and on budget
• Leadership, mentorship and growth of the Rascals brand marketing team, including:
• Establishing processes for efficient work and continuous improvement
• Day-to-day management of junior team members aligned with wider priorities
• Upskilling, training and development of junior team members

Qualifications / Skills & Experience

• 6+ years’ experience in a brand marketing role with proven depth and breadth of brand marketing
• Proven experience in FMCG (consumer goods) or equivalent product marketing
• Strong commercial and business acumen, strategic thinking, and problem-solving ability
• Leadership ability to influence and motivate cross-functional teams and hold stakeholders accountable
• Experience in mentoring, coaching, and leading others to support development of high-performing teams
• Strong communication and influencing skills across diverse stakeholders
• Energetic, creative, and determined to continuously improve and push boundaries
• Solutions-focused mindset with resilience and passion
• Experience leading 360 digital and social campaigns, go-to-market strategy, and consumer research
• Ability to manage and prioritise multiple projects in a dynamic environment
• Location: Auckland, New Zealand (relocation required)

Location

Auckland, New Zealand (relocation required)

What we offer

LIFE@ZURU

At ZURU, we foster a high-performing culture that aims for ambitious goals, learning, performing, and improving together while having fun. We empower talented individuals to do their best work every day.

We recognise that ZURU’s success stems from our people and you can be at your best when you look after yourself. ZURU provides an array of benefits and tools to support wellbeing.

WHAT WE OFFER

Culture for Growth

Surrounded by an A Player Team

Competitive Remuneration

ZURU – Tomorrow Reimagined

ZURU.com