Join to apply for the Growth Manager (CEE&CIS) role at Binance

Responsibilities

• Together with the Marketing Strategy Lead execute regional growth campaigns in partnership with local & central stakeholders to ensure business objectives (KPIs) are met;
• Drive and lead growth marketing promotions across the CIS/CEE (incl. Balkans) targeting users' stickiness, and platform ecosystem usage (Lifecycle, Product Marketing, Active Users Growth Hacks via Retention, Reactivation, Stickiness);
• Establish marketing best practices (including segmentation, and A/B testing strategies) using data-driven insights; Measure, understand, and report critical metrics progress to regional management & Central Leaders;
• Develop marketing strategies aimed at maximizing the long-term value of clients through customer segmentation, personalization, automated user journeys, and the ideal combination of products and distribution channels;
• Map out the user journey and increase user funnel conversion through surfacing product asks, user education, and operational campaign (top focus on KYC-Deposit-Trades conversion);
• Monitor campaign progress and results using data analysis and user feedback to ensure ever-improving efficiency and user experience;
• Act as a driver for platform innovations (products, UX/UI), community needs solutions (Optimizations, Bonus Systems), in-depth analytics & in-sight sharing.

Requirements

• 3-5+ years of experience in Growth/Digital/Marketing departments;
• Confident English is a MUST; Russian/Ukrainian speaking is strong PLUS;
• Data-oriented mindset connecting actionable insights (data) and exact drivers (campaigns). Strong analytical capabilities related to user behavior analysis, and user retention strategy development in marketing funnels;
• Execution-oriented professional - with the humility, drive, and scrappiness to get it done;
• Experience in launching both large-scale and targeted campaigns throughout the user conversion funnel OR product optimization;
• Well-versed and ideally skilled in all 3 areas: Marketing Growth Hacking/Operational Management/Data Analytics;
• Preferably experience in user segmentation, customer lifecycle management, and A/B testing;
• Must have a strong interest in crypto/blockchain/technology, Crypto enthusiast is a plus;
• Must be able to work independently and execute initiatives from A to Z;
• Proven experience in growing and managing user base supported by strong coordination skills and strategic mindset for marketing;
• Creative thinking for developing innovative product organizational strategies and engaging campaigns.

Why Binance

• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing

Industries

• Technology, Information and Internet