Fashion Career Consultancy provided pay range

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Base pay range

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Recruiting for brands in the UK and UAE within the Fashion, Beauty & Homewares Industry | Fashion Career Consultancy | Drapers 30 under 30

A leading lifestyle brand based in Leeds is looking for a Growth Marketing & CRM Manager to join their growing marketing team. This role will be pivotal in driving deeper customer engagement, brand loyalty, and long-term growth through email, SMS, and push notification strategies.

The Brand

A fashion brand with a strong online presence and expanding retail footprint is seeking an experienced Growth Marketing & CRM Manager. You’ll join a close-knit and collaborative team in Leeds, taking full ownership of customer lifecycle management and digital retention strategies that drive conversion, engagement, and loyalty.

The Role

• Developing and executing automated journeys and personalised campaigns using Ometria.
• Managing customer segmentation to optimise engagement and conversion.
• Analysing campaign performance, running A/B tests, and sharing actionable insights with the wider team.
• Leading CRM strategy across all digital communications including email, SMS, push notifications, and WhatsApp.
• Overseeing the loyalty and membership programme to strengthen customer retention.
• Ensuring GDPR compliance and data accuracy across the CRM database.
• Collaborating closely with trading, brand, and marketing teams to align all CRM activity with wider business objectives.
• Continuously identifying opportunities to improve automation, UX, and customer experience.

About You

• Minimum 5 years’ CRM experience, ideally within an e-commerce or fashion retail business.
• Strong technical understanding of CRM platforms (Ometria experience highly desirable).
• Proven analytical and data-driven mindset with the ability to translate insights into strategy.
• Excellent attention to detail, organisation, and project management skills.
• Confident communicator who thrives in a fast-paced, collaborative environment.
• Passion for streetwear, fashion, and digital innovation.
• Salary up to £50,000
• Hybrid working (1 day from home per week)
• 25 days holiday + bank holidays
• Discretionary bonus
• Free onsite parking

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Other
• Retail Apparel and Fashion