Join us as a Growth Marketing Manager within Barclays UK, where you will be part of our Growth Marketing & Platform Innovation team driving the acquisition and retention of customers across products like mortgages and loans. You will shape end‑to‑end performance marketing campaigns, explore untapped opportunities across emerging platforms, and experiment with new targeting approaches and AI‑powered creative development. You will manage the full customer journey, spotting and proposing ways to optimise performance, working closely with cross‑functional teams internally and externally, overseeing budgets, and delivering clear performance reporting. This is a role for someone who is curious about what’s next in the market, commercially astute and excited to turn insight into meaningful growth, and to develop and implement marketing strategies to promote brand, products, and services across various markets.

Responsibilities

• Development and implementation of marketing strategies and delivery that align with the bank’s business objectives and are informed by market research, customer needs and competitive landscape.
• Collaboration with product development, sales, and other departments to align marketing efforts with overall business objectives, to achieve specific, well‑defined outcomes, as needed.
• Development of compelling and targeted content for various marketing channels, including print, media and related collateral, if needed.
• Analysis of data to make informed decisions and optimise marketing strategies; use of data analytics tools to measure and report on the performance of marketing campaigns.
• Management of the marketing budget, allocating resources to maximise ROI.
• Define marketing vision, set goals, clarify objectives and work across organisations to achieve specific, well‑defined outcomes.
• Lead a team performing complex tasks, using well developed professional knowledge and skills to deliver on work that impacts the whole business function. Set objectives and coach employees in pursuit of those objectives, appraisal of performance relative to objectives and determination of reward outcomes.
• As an individual contributor, lead collaborative assignments and guide team members through structured assignments, identify the need for inclusion of other areas of specialisation to complete assignments, and identify new directions for assignments or projects.
• Consult on complex issues, providing advice to People Leaders to support the resolution of escalated issues.
• Identify ways to mitigate risk and develop new policies/procedures in support of the control and governance agenda.
• Take ownership for managing risk and strengthening controls in relation to the work done.
• Perform work that is closely related to that of other areas, which requires understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub‑function.
• Collaborate with other areas of work and business aligned support areas to keep up to speed with business activity and the business strategy.
• Engage in complex analysis of data from multiple sources of information, internal and external sources such as procedures and practices to solve problems creatively and effectively.
• Communicate complex information; information could include sensitive information or information that is difficult to communicate because of its content or its audience.
• Influence or convince stakeholders to achieve outcomes.

Qualifications & Skills

• Commercially minded with excellent analytical skills, able to interpret data to optimise performance and uncover new segment or channel opportunities.
• Extensive direct marketing experience across paid media channels including programmematic display, paid search and social media advertising.
• Skilled in orchestrating and sequencing campaigns across paid media, direct channels, and digital platforms (app/web).
• Comfortable driving both open‑market acquisition and lifecycle management strategies.
• Influencing and leadership, working cross‑functionally as part of a matrix organisation.
• Excellent presentation skills, with the ability to build compelling decks and confidently present them to a range of stakeholders.
• Experience with Generative AI and marketing automation.
• Certificate or Diploma in Marketing.
• Experience working within a highly regulated industry.

Highly Valued Skills

• Experience with Generative AI and marketing automation.
• Certificate or Diploma in Marketing.
• Experience working within a highly regulated industry.

This role will be based in London or Northampton.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship - our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset - to Empower, Challenge and Drive - the operating manual for how we behave.