GTM Expansion Manager
New Yesterday
About Borderless
We believe in a world where borders are no longer barriers. Since launching in 2023, we’ve helped 400+ UK businesses and thousands of individuals across healthcare, construction, finance, and more. Our digital platform streamlines the UK sponsorship process using automation and expert support.
Backed by Entrepreneur First and Backed.VC, we’re scaling fast — and looking for smart, strategic operators to help us unlock new markets.
Role: New Markets - Acc Exec
We’re hiring a New Markets - AE to lead our push into new sectors and customer segments. This is a commercially focused role, perfect for someone who thrives on building from the ground up — identifying new verticals, launching early campaigns, and creating repeatable GTM playbooks that drive revenue growth.
You’ll sit at the intersection of sales, product, and engineering — using insight, experimentation, and sharp execution to shape our GTM strategy and scale what works.
️ What You’ll Be Doing
- Identify, test, and validate high-potential customer segments across new verticals (initially Universities)
- Run outbound campaigns to generate demand and validate messaging
- Own the full top-of-funnel motion for expansion — from discovery to handoff
- Collaborate with Product to align on segment-specific needs or blockers
- Build and iterate on GTM playbooks, including positioning, sequences, and talk tracks
You Should Apply If
- You’ve worked in sales, growth, partnerships, or go-to-market strategy at a fast-paced startup
- You’re skilled at identifying new market opportunities and validating them through hands-on work
- You’re comfortable crafting messaging and talking to customers directly
- You think commercially and act fast — you're not afraid to try, learn, and iterate
- You’re organised, metrics-driven, and can tell a story with data
- Bonus: You’ve worked in regulated or compliance-heavy industries (immigration, legaltech, fintech, etc.)
Interview Process
- 30 min screening call with Talent
- 45 min interview with our Sales Director
- Discovery call with our CTO to create a tailored pitch
- Final interview with Founders and Sales Director pitching your solution
Borderless Benefits
Culture & Work Setup
3 days in-office (Mon/Tue/Thu), 2 days remote
Monthly in-office lunches
Monthly team socials
️ Annual offsite (last one: Lisbon, this year: Majorca!)
Time Off & Flexibility
️ 25 days holiday + 3 extra days between 25th Dec and 31st Jan
1-week per year work-from-anywhere policy
Growth & Development
£500 annual L&D budget
6-month performance reviews and promotion cycles
Wellbeing & Equipment
Laptop + peripherals
Cycle To Work scheme
Smart Pension
Mental health support via Spill
Gym in Shoreditch Exchange
️ Onsite Barista
#J-18808-Ljbffr- Location:
- London, England, United Kingdom
- Salary:
- £125,000 - £150,000
- Category:
- Management & Operations