Head of Acquisition
New Yesterday
A high-growth DTC consumer brand is looking for a commercially minded Head of Acquisition to lead their digital growth strategy across paid media and performance marketing. This is a unique opportunity to take ownership of a multi-million-pound budget and build scalable acquisition funnels across the UK and international markets.
Youll drive full-funnel performance across paid social, search, display and affiliatesdelivering predictable, profitable growth. Working closely with marketing leadership, youll align media strategy with commercial targets, optimise CAC and LTV, and play a pivotal role in new market expansion.
What Youll Do
- Own end-to-end digital acquisition strategy across paid channels
- Optimise performance through data-led forecasting, testing and modelling
- Collaborate with creative, brand and content teams to drive conversion
- Build and lead a high-performing acquisition team
- Support go-to-market plans for new launches and market entries
- 5+ years experience in performance marketing, acquisition or eCommerce growth
- Proven experience managing £1M+ ad spend across Meta, TikTok, Google etc.
- Analytical mindset and strong commercial acumen
- Track record of reducing CAC while scaling brand-aligned campaigns
- Experience in fast-paced DTC, eCommerce or scale-up environments
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- Location:
- London, England, United Kingdom
- Salary:
- £200,000 +
- Category:
- Sales
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