Reports to:

CEO & Co-Founder

Job Overview

As Head of Brand, you’ll own and evolve our brand identity, positioning, and voice across every touchpoint. You’ll lead a team of marketers, creatives, and strategists to ensure our brand cuts through the noise, builds cultural relevance, and earns love from our audience and community.

Key Responsibilities

• Brand Strategy: Define and continuously evolve the brand’s purpose, positioning, tone, and visual identity

• Creative Direction: Oversee all campaigns, creative storytelling, and content direction that resonates deeply with our Gen -Z audience

• Consumer Insight: Build a deep understanding of our audience — trends, mindsets, cultural moments — and translate that into brand decisions.

• Channel Oversight: Ensure brand consistency and innovation across all platforms — from social to packaging, retail, and product.

• Collaboration: Partner closely with Design, Social, E-commerce, and PR to bring the brand to life.

• Community & Culture: Shape how the brand shows up in culture — through influencers, events, collaborations, and activations.

• Team Leadership: Build, lead, and inspire a high-performing brand and creative team

You’ll Thrive in This Role If You Are...

• A strategic thinker with a strong creative eye and cultural radar.

• Deeply plugged into Gen Z subcultures, social media, music, fashion, art, and Internet trends.

• Experienced in building lifestyle/fashion brands from 0 to 100 — or scaling them to the next level.

• Obsessed with storytelling, aesthetics, and the power of community.

• Comfortable working in a fast-paced, startup environment.

Requirements

• 5+ years experience in brand, creative, or marketing roles, ideally in fashion, streetwear, or youth culture.

• Proven success leading brand campaigns that have driven engagement and brand equity.

• Strong understanding of digital marketing, content creation, and influencer / community ecosystems.

• Leadership experience managing creatives and/or cross-functional teams.

Benefits

• 50% Employee Discount

• 24 days holiday per year (plus bank holidays)

• A paid day off on your birthday

• A paid moving day per year

• Hybrid Working Arrangements - 1 day per week WFH

• Pension Scheme

• Bonus Scheme

• Employee Assistance Programme for you and your family

• £500 employee referral bonus scheme

• Local Business Discounts (cafés, fitness, beauty etc)

• North-West London office location directly located next to good transport links

• Casual office dress code (your style of dress is up to you, wear what you feel best in)

• Fully-stocked kitchens and fridges (hello endless brekkie and snack supply, see ya afternoon munchies)

• Regular Office Social Events (e.g. payday socials)