Head of Brand - Jaded Man

New Today

Overview

As Head of Brand, you'll own and evolve our brand identity, positioning, and voice across every touchpoint. You'll lead a team of marketers, creatives, and strategists to ensure our brand cuts through the noise, builds cultural relevance, and earns love from our audience and community.

Reports to

CEO & Co-Founder

Key Responsibilities

  • Brand Strategy: Define and continuously evolve the brand's purpose, positioning, tone, and visual identity
  • Creative Direction: Oversee all campaigns, creative storytelling, and content direction that resonates deeply with our Gen-Z audience
  • Consumer Insight: Build a deep understanding of our audience — trends, mindsets, cultural moments — and translate that into brand decisions
  • Channel Oversight: Ensure brand consistency and innovation across all platforms — from social to packaging, retail, and product
  • Collaboration: Partner closely with Design, Social, E-commerce, and PR to bring the brand to life
  • Community & Culture: Shape how the brand shows up in culture — through influencers, events, collaborations, and activations
  • Team Leadership: Build, lead, and inspire a high-performing brand and creative team

You\'ll Thrive in This Role If You Are

  • A strategic thinker with a strong creative eye and cultural radar
  • Deeply plugged into Gen Z subcultures, social media, music, fashion, art, and Internet trends
  • Experienced in building lifestyle/fashion brands from 0 to 100 — or scaling them to the next level
  • Obsessed with storytelling, aesthetics, and the power of community
  • Comfortable working in a fast-paced, startup environment

Requirements

  • 5+ years experience in brand, creative, or marketing roles, ideally in fashion, streetwear, or youth culture
  • Proven success leading brand campaigns that have driven engagement and brand equity
  • Strong understanding of digital marketing, content creation, and influencer / community ecosystems
  • Leadership experience managing creatives and/or cross-functional teams

Benefits

  • 50% Employee Discount
  • 24 days holiday per year (plus bank holidays)
  • A paid day off on your birthday
  • A paid moving day per year
  • Hybrid Working Arrangements - 1 day per week WFH
  • Pension Scheme
  • Bonus Scheme
  • Employee Assistance Programme for you and your family
  • £500 employee referral bonus scheme
  • Local Business Discounts (cafés, fitness, beauty etc)
  • North-West London office location directly located next to good transport links
  • Casual office dress code (your style of dress is up to you, wear what you feel best in)
  • Fully-stocked kitchens and fridges (hello endless brekkie and snack supply)
  • Regular Office Social Events (e.g. payday socials)
#J-18808-Ljbffr
Location:
City Of London, England, United Kingdom
Salary:
£125,000 - £150,000
Job Type:
FullTime
Category:
Marketing & Media

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