Overview

A PR agency in Oxford specializing in digital PR, content strategy, social media, and influencer partnerships is seeking an experienced Head of Planning / Head of Digital PR Strategy for a maternity cover role. In this position, you’ll serve as the strategic lead—driving clarity, rigor, and commercial focus across all work.

Salary - Up to £65,000

Location - Oxford (hybrid)

Responsibilities

• Lead strategy: Drive digital PR, SEO, social, and influencer strategies, working with SLT to evolve the agency proposition.
• Own client success: Act as senior lead for SEO-only clients and the Planning team, ensuring smooth delivery against goals and milestones.
• Guide and mentor: Support senior strategists and freelancers, pushing for the strongest thinking.
• Set the pace: Shape annual plans with Comms, align KPIs, and keep momentum through quarterly reviews and course corrections.
• Shape strategy: Oversee channel audits and year-one roadmaps for new clients.
• Know the audience: Translate insights into campaign strategies and enduring brand guidance.
• Get hands-on: Contribute to SEO and audience audits.

About you

A strategic leader who can see the big picture while staying hands-on. You bring:

• Channel expertise: Senior-level experience in digital PR, SEO, social, and an understanding of AI/LLMs.
• Strong project management: Able to manage complex workstreams with clarity and structure.
• Client-first mindset: Balances commercial, strategic, and client goals.
• Analytical strength: Turn data into actionable recommendations.
• Clear communication: Confident, inspiring, and concise with clients, leaders, and teams.

Requirements

• Senior-level experience in digital PR, SEO, and social, with knowledge of AI/LLMs.
• Proven ability to lead strategy and manage complex projects.
• Strong client-facing and communication skills.
• Ability to translate insights into campaign strategies and brand guidance.

Seniority level

Associate

Employment type

Contract

Job function

Advertising, Marketing, and Public Relations

Industries

Public Relations and Communications Services, Advertising Services, and Marketing Services