Key Accountabilities:

Delivering BUK Digital Outcomes, including Product Ownership of capabilities and journeys, owning business architecture and outcomes.
Driving key outcomes such as #1 for Premier+ customers, tNPS metrics, CSAT, and CMA rankings.
Responsible for revitalising the BUK application (big bet); serving as Journey Owner for View Transactions and Balances; Product Owner for Homepage design, Transaction Overview, Log-in and Authentication; IBS delegated owners for View Balance.
Relationship lead for Customer Experience and BX Digital Delivery Design.

Purpose of the role

To manage and drive the innovation strategy to meet customer needs and ensure the bank's long-term success and competitive edge.

Accountabilities

• Conduct market research to understand customer needs, pain points, and emerging trends; support analysis of profitability, market size, and positioning for new products; identify opportunities for diversification to gain a competitive advantage.
• Collaborate with stakeholders across departments including marketing, sales, technology, engineering, and design to generate innovative and feasible product ideas and prototypes aligned with customer needs and strategic goals.
• Develop concepts and specifications defining features, functionalities, target market, user interface, technical specifications, and potential revenue models of new products.
• Evaluate technical feasibility, legal compliance, and potential risks associated with new product development and launch.
• Monitor market trends and analyze feedback from internal employees and target customers through prototypes, user testing, and beta programs to refine products before launch.
• Manage comprehensive launch plans and technical deployments, establishing rollout timelines, marketing strategies, training initiatives, and communication channels to promote new products effectively.
• Monitor key metrics such as adoption rates, usage patterns, customer satisfaction, and revenue to assess product performance against goals.

Director Expectations

• Manage a business function, contributing to strategic initiatives, influencing policies and procedures, and managing complex projects that may be business-wide.
• Lead a large team or sub-function, embedding a performance culture aligned with business values, or for individual contributors, lead organization-wide projects and act as technical experts and thought leaders.
• Provide expert advice to senior management and committees, influencing decisions outside own function.
• Manage resourcing, budgeting, and policy creation for significant sub-functions.
• Ensure compliance with policies and regulations, and monitor external environment and regulators to influence when appropriate.
• Demonstrate extensive knowledge of industry practices, external developments, and sector insights.
• Use analytical skills to solve complex problems and design solutions.
• Make significant strategic decisions within own area, influence stakeholders, and act as principal contact for key clients and divisions.
• Represent the function and division externally as a spokesperson.

All Senior Leaders are expected to demonstrate leadership behaviors: Listen and be authentic, Energise and inspire, Align across the enterprise, Develop others.

All colleagues should embody Barclays Values: Respect, Integrity, Service, Excellence, and Stewardship, and demonstrate the Barclays Mindset: Empower, Challenge, and Drive.