Create Joy. Protect Wildlife. Build for Growth.

At Elizabeth Scarlett, we believe work should feel meaningful. We exist to create joyful living while raising funds to protect the world’s most precious wildlife. By 2030, our goal is to contribute £2 million to conservation.

As our next Head of eCommerce, you will join a team that leads with kindness, dreams big and takes action together. You will be helping to scale a creative, purpose-led brand while shaping the impact we make in the world.

Salary: £65-80k + 10% performance bonus ♀️ Reporting to: Growth Director Location: London ️ Hybrid: 2 days per week in Potters Bar Employment type: Full Time

Why this role matters ✨

At ES, your role is not just about tasks. It is about making sure the work you do supports our growth, delights our customers and helps us reach our conservation goals.

This is your chance to:

• Lead the next stage of our DTC growth by making our online store faster, smarter and more inspiring.
• Create seamless shopping experiences that turn first-time customers into loyal advocates.
• Play a pivotal role in shaping how customers discover and fall in love with our brand every day.

What you will be doing

1. Own & Optimise the Shopify Storefront
   • Lead the roadmap and daily management of our DTC site, ensuring it’s fast, mobile-first, and conversion-focused.
   • Own KPIs including Conversion Rate, AOV, and Bounce Rate, implementing tests and changes to improve them.
   • Manage and mentor the eCommerce Assistant, collaborate with our Product Manager and coordinate with agencies or freelancers as needed.
2. Commercial Trading & Promotional Calendar
   • Own the promotional and trading calendar, ensuring alignment with brand and revenue goals.
   • Plan and execute bundles, sales events, and limited-time offers to maximise revenue while protecting brand equity.
   • Collaborate with Marketing, Ops & Merchandising to align promotions with inventory and campaign priorities.
3. Onsite Merchandising & Customer Journey
   • Define and execute site merchandising strategies, including homepage layouts, collections, recommendations, and search.
   • Ensure new products and campaigns are merchandised in ways that maximise visibility and conversion.
   • Continuously improve navigation, filtering, and cross-sell opportunities.
   • Collaborate with our Lifecycle/CRM team to ensure a first-class customer purchase experience at every step.
4. Product Ownership & Experimentation
   • Collaborate with our Product Manager to brief, spec, and QA new features and functionality.
   • Run a structured CRO programme—A/B testing designs, content, and offers across the funnel.
   • Own the backlog and prioritisation process for all eCom development and optimisation projects together with our Product Manager.
5. Integrations & Sales Channels
   • Manage and optimise integrations with sales channels like TikTok Shop, Amazon, and Shopify Shop App.
   • Ensure clean, accurate product feeds and smooth data flows across all marketing and operational platforms.
   • Partner with the Growth and Marketing teams to ensure channel experiences match on-site experience.

Who we are looking for

1. Mindset
   • Analytical and data-driven, but with strong creative judgment
   • Curious and proactive in identifying growth opportunities
   • Entrepreneurial — thrives in autonomy and takes ownership for outcomes
2. Must-have skills
   • Deep Shopify and eCommerce platform knowledge (navigation, PDPs, checkout, analytics)
   • Strong grasp of CRO, UX, and onsite merchandising principles
   • Experience building and executing promotional or trading calendars
3. Nice-to-have skills
   • Experience with CRM/lifecycle marketing (e.g. Klaviyo)
   • Understanding of marketplaces or multichannel integrations (TikTok Shop, Amazon, etc.)
4. Experience
   • 4–6 years in eCommerce or digital trading roles, ideally within a fast-growing DTC brand
   • Backgrounds we value: eCommerce trading, UX optimisation, digital merchandising, or growth operations
5. Culture fit
   • Kind, collaborative and uplifting
   • Entrepreneurial and action-oriented
   • Excited to join a brand with purpose — blending creativity, commerciality, and conservation

What we offer

1. Salary and bonus
   • £65-80k DOE
   • 10% performance bonus
2. Flexibility and time
   • Hybrid working (2 days in-office)
   • 24 days holiday plus bank holidays
   • 1 month “work from anywhere” in a ±2 hr timezone
3. Personal development
   • Annual L&D budget (3% of salary)
   • Annual summer retreat (e.g. 42 Acres in Somerset)
4. Team perks
   • £500 ES products per year plus 60% team discount
   • 25% friends and family discount code
5. Impact and ownership
   • A pivotal role, partnering with our Growth Director to grow eCommerce revenue globally
   • Direct contribution to our £2M conservation mission

Our hiring process

1. Intro call with our People and Culture Manager (no video required)
2. Interview with Growth Director
3. Interview with one of your future team
4. Take-home task or case study
5. Final round: presentation and interview with Growth Director and CEO

Ready to join a purpose-driven brand and help us scale joy and conservation impact?

Apply now and bring your talent to Elizabeth Scarlett.