Join LIPTON MEDIA as the Head of Event Marketing and lead strategic, data‑driven marketing campaigns for a portfolio of live B2B events in London.

About the Role

Hybrid (2 days in the office). Salary £60,000 – £68,000 + bonus. You will report directly to the Marketing Director and be responsible for brand awareness, lead generation, delegate revenue, and customer engagement. The position includes two direct reports, so proven management experience is highly desirable.

Key Responsibilities

• Plan and deliver innovative, cross‑channel marketing campaigns aligned with business and event objectives, ensuring a consistent brand experience and high‑quality output across all platforms.
• Oversee end‑to‑end execution of all event marketing campaigns—email, social, digital, and website—across multiple concurrent events.
• Ensure campaign timelines, workflows, and approvals are executed to deadline, with consistent communication to all stakeholders.
• Oversee the creation and execution of digital marketing strategies, including SEO, email, social media, and content marketing to drive traffic, engagement, and registrations.
• Monitor and evaluate digital campaign performance, generating data‑driven reports with actionable insights to optimise results and improve ROI.
• Build and maintain strong relationships with internal stakeholders, as well as external media, associations, and agencies to secure promotions and drive collaborative efforts.
• Oversee the promotional budget to ensure effective allocation of resources and maximise return on investment.
• Ensure consistent messaging and brand presentation across all marketing materials and communications.
• Own the use and optimisation of HubSpot for campaign automation, segmentation, lead tracking, and reporting.

Candidate Profile

• Strong experience in event marketing, primarily conferences.
• Experience leading marketing strategies and managing teams.
• Strong analytical skills to evaluate performance data and make informed recommendations for optimisation.
• Proficiency in marketing technology, email automation, and marketing operations.
• Familiarity with CRM platforms (e.g. HubSpot), CMS, other event tech including apps, and relevant AI tools.
• Demonstrable experience of growing delegate revenue at a campaign and brand or business level.
• Experience working closely with the sponsorship team to drive sponsorship marketing and increase sponsorship revenue.
• Proven ability to work effectively with cross‑functional teams, including sales and content departments.
• Capacity to translate business objectives into effective marketing strategies and operational processes.

About LIPTON Media

LIPTON Media is a specialist media recruitment agency based in London, specialising in all forms of B2B media sales, including conferences, exhibitions, awards, summits, publishing, digital, outdoor, TV, radio and business intelligence. Our clients range from small start‑ups to FTSE 100 and 250 businesses, and we work with candidates at every stage of their career, from undergraduates to senior managers and directors.