Head of Global Brand

London, Moorgate

Hybrid working available

Maternity Cover for 12 Months

Full Time

C£85,000pa

Join our team

Are you an accomplished leader with a track record in shaping and leading global brand identity for large established organisations? ICAEW is seeking a Head of Global Brand to direct our brand strategy and enhance our reputation in the accountancy profession and beyond.

You will champion the ongoing development and evolution of ICAEW’s brand, ensuring alignment with organisational vision and values. Naturally, you will use your extensive experience in leading and developing premium brands, understanding cultural and global nuances, and delivering successful brand strategies across markets, channels, and platforms. You will oversee the management of all brand assets, guide market research projects, and drive brand support for communications, events, and partnerships.

Your strong stakeholder management abilities and capacity to collaborate and influence at a senior level are essential, as is your commercial acumen and budget management skills. You’ll bring experience of multi‑stakeholder organisations, creative agency oversight, and critical evaluation of brand communications. As an inspiring team leader, you’ll nurture talent and drive performance, ensuring ICAEW’s brand has premium positioning globally. A degree or equivalent, ideally with CIM qualifications, is preferred.

If you’re interested in shaping our brand today and for the future, we’d love to hear from you.

Why work for us?

We want you to enjoy your work and flourish in your role.

Our working environment is friendly and supportive, and we encourage everyone to understand personal differences and treat each other with respect.

We are a diverse organisation, employing skilled and motivated people from all backgrounds and helping them to reach their full potential, through training and development.

Sustainability is important to us, and we work hard to reduce our carbon footprint, whether that’s in our buildings through lighting and heating, or encouraging staff to recycle and reduce paper consumption.

Our employee benefits include:

• A substantial suite of training and development
• Flexible working arrangements
• A generous benefits package which includes gym discounts, pension plan, season ticket travel loans and health and dental plans

We are a disability confident employer.