Overview

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Meaningful Work From Day One

A unique opportunity to steward an iconic world-class brand and badge of independent spirit, the Head of Jack Daniel’s is a high profile marketing leadership role responsible for the number 1 premium spirit trademark in the UK and one of Brown-Forman’s most strategically important international markets. We’re looking for a bold leader to drive long-term profitable growth through fresh enterprise-wide strategic thinking, creative impact and commercial excellence.

This working style for this role is 4 days a week out of our modern office in Fitzrovia in central London with Fridays working from home.

What You Can Expect

Value Creation

• Strategic direction: Leads the development of strategic trademark plans which deliver the business ambition whilst dialling up Jack Daniel’s iconicity, premium positioning and relevance in the UK.
• Brand proposition: Working with the global brand team and customer marketing, oversees the development of the communication strategy and implementation of all brand and channel activations to ensure the brand is brought to life in an engaging, effective and culturally relevant way. Champions new test and learn initiatives and shares learnings with other markets.
• Revenue growth management: Partners with the finance and commercial teams to deploy all levers of revenue growth management to ensure sustainable, long-term value growth.
• Consumer & shopper trends: Partners with the insight and category teams to mine for fresh, penetrating consumer, shopper and category insights which unlock future growth opportunities by informing consumer and channel strategies.

Drive for Results

• Problem solving & prioritisation: Consults widely across the business to understand how and where the team can make the biggest business impact. Proactively identifies the big questions that need to be answered in order to unlock growth.
• Brand growth: Delivers near and long-term value growth through a thorough understanding and actioning of key performance drivers. Stays connected to the wider business agenda and day to day challenges from the external consumer and trading environment.
• Resource allocation: Ensures the most efficient and effective use of resources through constant optimisation and robust evaluation. Leads marketing mix modelling with external agencies.

Lead & Inspire

• Active member of the Marketing Leadership team: Helps to shape the direction and growth of the department, talent and culture.
• Creates powerful alliances with cross-functional teams: Forges strong relationships across multiple teams including commercial, finance, customer marketing, insights, advocacy, supply chain, HR and Global brand.
• Provide strong leadership: Shares direction, identifies growth and development opportunities to 5 direct reports.
• Lead a diverse and inclusive culture: Ensures different perspectives are encouraged and individuals feel connected and valued.
• Team development: Identifies the team’s capability gaps and addresses them through appropriate learning and development programs. Supports team development by providing opportunities and coaching to the team with ongoing appreciative & constructive feedback.

What You Bring to the Table

• Proven track record of successfully delivering brand growth at scale in a highly competitive environment
• Proven leadership, strategic thinking and decision-making abilities
• Strong interpersonal skills; able to develop and maintain effective working relationships at all levels
• Strong commercial acumen
• A people champion - previous line manager experience of multiple reports
• Previous agency management and leadership, including large-scale events, partnerships & sponsorships (with emphasis on music & culture)

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

#LI #jackdaniels

Requisition Type: Employee

Management Level: Leader

Global Job Level: L4

Number of Openings Available: 1