Join to apply for the Head of Paid Media role at Wiser

Overview

At Wiser, we’re redefining how employer brand recruitment marketing campaigns are run. We’re looking for a Head of Paid Media to lead our client-facing campaigns and media function, elevating how we activate strategies across digital and paid media, and ensuring our work consistently sets the benchmark for employer branding campaigns.

You’ll be responsible for campaign strategies, media activation, partner management, and performance reporting, ensuring everything we deliver is innovative, insight-led, and impactful. This role is equal parts leadership and execution. You’ll coach and guide the team while also being able to step into any media situation yourself, driving clarity, solving challenges, and ensuring best-in-class delivery.

You’ll also own commercial success, managing the P&L and growth strategy to scale the function in a way that’s ambitious, operationally sound, and commercially sustainable. This role is for a proven leader in media and campaigns, someone who thrives in fast-paced, high-performance environments and knows how to build, scale, and inspire high-performing teams.

What you’ll be doing

• Leading from the front, acting as both an inspirational leader and hands-on operator. You’ll work on our most high-profile clients (e.g., Comcast, Barclays, McCain), while overseeing and signing off campaign work across the entire function, setting the bar for media and campaign excellence.
• Owning campaign strategy and activation, overseeing media planning, buying, execution, optimisation, and reporting, ensuring all campaigns are insight-driven, high-performing, and results-focused.
• Managing media partnerships, working with external partners, platforms, and vendors, while developing new models, systems, and tools to scale campaigns effectively.
• Setting and improving team standards, embedding a culture of high performance where accountability, feedback, and continuous development are the norm. You’ll mentor and inspire top talent, managing a team of six campaign strategists and media managers.
• Operating independently, leading the Campaigns function while strengthening client relationships, supporting RFPs/pitches, and providing senior-level media expertise, both internally and externally, to build credibility and trust.
• Driving commercial success, managing P&L, revenue targets, pricing structures, and new business to ensure financial growth and long-term sustainability.
• Building systems and processes, refining workflows, commissioning models, and reporting frameworks, ensuring campaigns run seamlessly and efficiently at scale.
• Pushing for recognition, ensuring campaigns not only deliver results but also achieve award-winning status, keeping Wiser at the forefront of global employer brand campaigns.
• Working with teams across the business to ensure campaigns are integrated with Creative, Key Accounts and Research & Strategy for a one-team approach that delivers the best results for clients and for Wiser.

What we're looking for

• A proven expert in media and campaigns, with 10+ years’ experience agency-side across digital and paid channels, media strategy, planning, buying, optimisation, and analytics.
• A hands-on operator who actively works alongside the team and can step into any media situation and elevate it.
• A high-performance leader, passionate about developing talent, mentoring individuals, and fostering a high-performance culture.
• A proven commercial operator, experienced in managing P&L, revenue targets, pricing structures, and driving growth.
• A future-thinking builder, expanding the world of campaigns within Wiser by developing new services, refining existing ones, building systems to support delivery, and expanding our media partnerships.
• A trusted, senior voice able to lead client presentations, pitches, and problem-solving sessions with gravitas.
• An operational machine, capable of refining processes, structuring teams effectively, and driving efficiency at scale.
• Someone who thrives in a global context, with experience delivering campaigns across the UK, EMEA, and beyond.
• Experience in employer branding and recruitment marketing is welcome but not essential; willingness to learn is key.

Perks

• A Happiness team dedicated to making Wiser the best place to work.
• A culture calendar with diverse activities and events.
• Modern office spaces and amenities designed for focus and collaboration.
• The Wiser breakfast and beverage options, plus on-site perks.
• Holiday allowance and festive period closure to recharge.
• Wiser Bank Holiday and additional time off for personal moments (e.g., moving house).
• Work from Anywhere allowance for flexible working locations.
• Learning & development programs, including internal training days and modules.
• Therapy benefits with subsidised sessions.
• Vitality Health Insurance and Gymbox membership discounts after probation.

Application process

• Apply
• Intro call with the Talent team
• Video call with the hiring manager
• Tour of the gaff and a task
• Final with our COO

At Wiser, we’re committed to fostering a culture where everyone feels empowered to be themselves and excel. We welcome applicants from all backgrounds and are committed to equal opportunity. If you need any adjustments to make our hiring process more accessible, please reach out to our Talent Team.

Senior leadership level

• Executive

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Advertising Services