Head of Performance Marketing

London - 100k- 120k + bonus + benefits

(UK-based candidates only - relocation or sponsorship not available)

A high-growth, VC-backed direct-to-consumer scale-up is seeking a Head of Performance Marketing to take full ownership of its customer acquisition strategy, build a high-performing function from scratch, and deliver measurable commercial outcomes. The business has achieved strong market traction, secured investment, and is now entering a pivotal growth phase. This is a career-defining opportunity for a senior marketing professional with a proven track record of scaling performance marketing functions.

This is not a role for someone looking to maintain the status quo. The successful candidate will be accountable for:

• Delivering 50,000+ new customers over the next 12 months
• Managing a 5m+ performance marketing budget across multiple channels
• Designing, implementing, and optimising full-funnel acquisition, from awareness to funded customer
• Building the performance marketing function from the ground up, including team structure, reporting dashboards, SLAs, and processes
• Recruiting, developing, and leading a high-performing team capable of consistently exceeding targets

Short-term wins and expectations

Within the first 3-6 months, a high-performing Head of Performance Marketing will:

• Establish a short-term strategy to increase acquisition ROI and deliver rapid customer growth, particularly during key seasonal periods
• Optimise campaigns for efficiency and scale across all channels, balancing spend, CPA, and LTV
• Demonstrate hands-on ability to drive performance while designing structures for long-term growth
• Implement tracking, reporting, and attribution frameworks to measure marketing impact accurately
• Identify and test new channels, audiences, and funnel tactics to unlock incremental growth

High performers in this role typically:

• Can demonstrate experience scaling digital acquisition in a high-growth environment, delivering measurable ROI improvements
• Have experience managing multi-million-pound budgets and making difficult prioritisation decisions to maximise impact
• Build and support teams that deliver results, embedding a culture of ownership, experimentation, and high standards
• Stay ahead of channel trends, creatively applying new approaches to improve performance
• Are equally comfortable rolling up their sleeves on campaigns and presenting strategic insights to leadership

The role requires someone who is a strategic thinker and hands-on executor. You will have the ability to dive into campaign data, run experiments, optimise spend, and make quick, informed decisions that impact business growth. At the same time, you will work closely with leadership to set the long-term growth strategy, influencing product, creative, and analytics decisions.

Experience and capabilities required:

• Proven success in scaling customer acquisition in high-growth consumer businesses
• Breadth of expertise across Meta, Google, YouTube, TikTok, programmatic, affiliates, and other paid channels
• Strong analytical skills, including attribution modelling, funnel optimisation, and testing frameworks
• Demonstrable ability to build teams and processes from scratch, not just manage existing structures
• Leadership mindset: collaborative, high standards, and able to inspire and develop others while delivering tangible results

What the business offers:

• 100k- 120k base, plus bonus and benefits
• Hybrid London-based working with flexible arrangements
• High-visibility role reporting directly into senior leadership
• Opportunity to define and shape the performance marketing function at a company on the brink of significant scale
• A culture that values ownership, experimentation, high standards, and team collaboration

Candidates must be able to live and work in the UK; relocation or visa sponsorship cannot be provided.

All applications will receive a response.

If you have a proven track record of scaling performance marketing, building teams, and delivering commercial outcomes, this is a chance to take a role where your work will directly influence the future growth of the business.

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