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Join to apply for the Head of Retail role at Mooncup Ltd

Mooncup began with a clear goal: to give people a healthier, sustainable way to manage their periods - no petroleum plastic, no irritants, no compromises. Back in 2002, we launched the world’s first medical grade silicone menstrual cup, pioneering a movement in period care that put health and the planet first.

We saw an industry where profit often came before people, where ingredients were hidden, and where plastics reigned. So, we made it our mission to challenge these norms and push for better.

Our vision is to be the world’s biggest sustainable period care brand. Not only have we just launched Mooncup period pads into Sainsbury’s, Boots, Holland & Barrett and Look Fantastic, but we’re also partnered with a growing range of workplaces, gyms and hotels (such as Canva, Danone, Gymshark, Claridges) to give their employees, guests and members free access in their bathrooms.

We’re still leading the change in period care, using only science-backed ingredients that are actually good for your vagina. Because at Mooncup, we believe your period products should work with your body - not against it.

Key Responsibilities:

We’re looking for a strategic and commercially minded Head of Retail to drive Mooncup’s presence across grocery, pharmacy and wholesale channels in UK and abroad. This is a critical leadership role responsible for shaping and executing our sales strategy in a brand new department, delivering revenue growth, and building high-impact relationships.

Sales Strategy and Leadership:

• Own and continuously refine the sales strategy to deliver against ambitious retail and wholesale monthly growth targets.
• Build and manage commercial plans across grocery, drugstore, pharmacy, wholesale, and other retail outlets.
• Lead forecasting, sales performance analysis, and full P&L management for all retail and wholesale activity.
• Develop annual budgets and performance metrics; ensure tracking, and target delivery.
• Lead all commercial negotiations and joint business planning with key accounts.
• Collaborate closely with marketing on bespoke trade plans and in-store activations to drive visibility and sell-through.

Account Management:

• Act as the strategic lead for all Mooncup accounts (national and key), nurturing strong, trust-based relationships with buyers to ensure range extensions, store expansions and NPD opportunities.
• Own trade spend and promotional planning to maximise ROI whilst ensuring financial health.
• Analyse market data, category trends, and performance metrics to inform strategy and unlock growth, sharing this with retailers.
• Ensure excellent customer experience, account health, and consistent brand standards across all partners.

Cross-Functional Collaboration:

• Ensure product and stock compliance across our retail footprint.
• Work closely with Operations and Finance to align on forecasting, promotional budgets, and profitability.
• Support Product and Brand by delivering timely market, category, and buyer feedback to inform innovation and marketing strategies.

About You:

• 5+ years of experience in sales or commercial roles within FMCG.
• Proven success managing national and key UK retail accounts, with strong buyer relationships and commercial acumen.
• Analytical, data-driven, and confident in navigating P&Ls, forecasts, and category performance.
• Entrepreneurial and self-motivated, with experience in fast-growth and high-performance environments.
• Exceptional communicator and negotiator; collaborative and solutions-focused.
• You must have a genuine passion for our mission - we are looking for someone with a commercial head but an activist's heart, who can demonstrate their passion for health equity, sustainability, menstrual and women's health.

Nice to have:

• International experience.

Don’t meet every single requirement? Apply anyway.

We know that great candidates can come from many different backgrounds, and not everyone ticks every single box. If you’re passionate about the role and excited about what we’re building, we’d love to hear from you. You might be exactly who we didn’t know we were looking for.

Why Join Mooncup:

• A job with real purpose, with a passionate team and high-performance culture.
• £65k-75k salary plus opportunities for share options.
• 25 days holiday (excl. Bank holidays), after 4 years at Mooncup you will receive 29 days of holiday (excl. Bank holidays).
• Company Pension scheme
• Flexible working from anywhere 3 weeks a month, 1 week mandatory in our lovely Fora office in Vauxhall with free snacks, dogs and caravan coffee.
• Flexible hours so you can start earlier or finish later to fit around your life.
• Free gym access, with a variety of classes from Yoga to Hiit.
• Menstrual leave, to support you to be your best self throughout your cycle.

Application Process:

Please apply by answering the cover questions, and share your CV and/or portfolio. The process will then include an interview with our CEO and executive team, a task, followed by a culture interview with other members of the team.

&SISTERS Ltd is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Wellness and Fitness Services

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