About us

Wolf & Badger is the global leader in the rapidly growing and fragmented market for independent, ethical and design-led brands. We support a global community of 2,000+ independent designers by connecting them with customers who value ethically sourced fashion, design, home, and wellness products — through our online marketplace and flagship stores in London, New York City, and Los Angeles.

As a Certified B Corp, we connect discerning consumers with exceptional fashion, beauty, homeware, and lifestyle brands — helping independent designers succeed and driving more conscious consumption. With a huge addressable market and strong product-market fit, and a growing team of around 110 people across the UK and US, we are uniquely positioned for growth at this exciting stage of our journey.

We have recently launched an enhanced membership plan which is being extremely well received, this creates a major opportunity to accelerate Annual Recurring Revenue (ARR) by bringing new and returning brands onto the platform.

Role Overview

We’re hiring a commercial leader to supercharge our brand acquisition engine; accelerating ARR by acquiring, reactivating and growing independent fashion, jewellery, homeware and lifestyle brands on our platform.

You will lead on sales strategy, process optimisation, team development and training, and funnel management, ensuring we optimise conversion at every stage and continuously test, learn and improve. You will also be responsible for building growth and referral partnerships to help further develop the sales pipeline.

You will target new brands, churned brands, and never-closed leads, while also building proactive outreach to new potential brands across our core markets worldwide. The addressable market is vast and this is a rare opportunity to scale a proven product in a receptive, fast-growing space.

Ideal Candidate

You’re a commercially minded sales leader with deep experience selling into fashion, lifestyle or creative SMEs — and you know how to balance rigour with scrappiness. You’ve built sales machines before, combining playbooks and processes with creative outreach that resonates. You’re confident in building and coaching a team, and are excited by the mission of helping independent brands thrive.

Key Responsibilities and Accountabilities:

• Sales Growth & Strategy
• Own the commercial strategy to drive ARR growth through brand membership sales and be accountable for achieving sales targets.
• Build targeted outreach campaigns across:
• New inbound and outbound leads.
• Win-back campaigns for churned/dormant brands.
• Re-engagement of historic leads that never closed.
• Proactive identification of new potential brands in priority markets.
• Develop new creative approaches to improve conversion, messaging and positioning.
• Sales Process & Funnel Optimisation
• Build and refine repeatable sales processes for scaling efficiently.
• Implement effective CRM usage, data tracking and performance reporting.
• Analyse funnel performance and market trends — drive continuous optimisation.
• Introduce relevant sales and training tools to help support growth.
• Develop Revenue Partnerships
• Identify and partner with mission-aligned business partners to help drive brand referrals
• Introduce relevant complementary services and opportunities for brands.
• Support in the development of acquisition pipeline initiatives, identifying new and exciting brands to join the platform
• Leadership & Team Development
• Lead, coach and grow a high-performing sales team.
• Set clear goals and KPIs aligned to ARR growth.
• Foster a culture of learning, accountability and excellence.
• Oversee the hiring of new sales team members across key markets.
• Collaboration & Cross-Functional Alignment
• Work closely with Brand Partnerships, Marketing, Product and Leadership to ensure full alignment on messaging and product positioning.
• Feed market insights into the wider platform and business strategy.
• Reporting & Insights
• Build and deliver regular reporting dashboards to Leadership.
• Drive data-led forecasting, pipeline management and funnel health reporting.

• Proven experience scaling a sales function with ARR accountability — ideally in platform, marketplace, subscription, or SaaS environments.
• Experience building pipelines and selling into SME fashion and lifestyle companies.
• Deep understanding of sales processes, funnel optimisation, and CRM best practice (we use Hubspot).
• Strong track record of delivering measurable revenue growth.
• Analytical mindset — highly data-driven and comfortable with performance metrics.
• Creative sales thinker — able to bring fresh ideas to outreach, positioning and strategy.
• Strong leadership and coaching skills with a track record of building high-performing teams.
• Excellent stakeholder management and cross-functional collaboration abilities.
• Knowledge or passion for independent brands, creative industries, fashion, beauty, or design is a plus.
• Experience selling into apparel, accessories and lifestyle brands.

Why Join Us

• Lead sales at the global leader in this fast-growing space.
• Competitive base salary and commission, with significant OTE opportunity.
• Drive growth on a platform with a huge addressable market and proven product-market fit.
• Work alongside a senior team with backgrounds from Farfetch, Amazon, Ocado, Wayfair, Just Eat and other leading businesses.
• Be part of a mission-driven, Certified B Corp with strong values and purpose.
• Take a pivotal role at an inflection point of commercial opportunity.

• Competitive base salary (dependent on experience) along with a compelling commission structure.
• 25 day holiday allowance in addition to bank holidays.
• Flexible hybrid working policy with access to a creative work environment in Soho, Central London. Current onsite requirement of 3 days per week.
• Paid volunteering leave, pet-ernity leave and heartbreak leave.
• Quarterly Wellness Wallet - to spend on products or services meaningful to you.
• Subscription to Yulife health and wellbeing app.
• Opt in health insurance plan via salary sacrifice.
• Cycle to work scheme.
• Ample paid sick leave to support mental and physical health.
• Staff discount across Wolf & Badger, in-store and online.
• Excellent career opportunities in a rapidly growing international business.
• Work in a positive organisation for people and the planet. We are a certified B Corp!

Wolf & Badger is an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and candidates. We encourage applications from people from all walks of life.