Head of Subscription Marketing Analytics
New Today
Overview
Leaders across acquisition and retention, working with our central Strategy and Data & Analytics teams. Your mission is to lead sustainable subscriber growth and retention by turning insights into clear actionable strategies that optimise, and scale marketing. You will also mentor junior analysts within the squad to develop capability and ensure consistency in delivery. You will excel at creating growth loops and feedback loops, applying insights from incrementality testing, marketing mix modelling, attribution analysis, and campaign performance measurement. You'll work across the entire subscriber journey, from targeting high-LTV segments in acquisition to understanding and reducing churn, ensuring every marketing decision is guided by data-driven evidence.
Future is a global leader in specialist media, connecting over 400 million people worldwide with the content, services, and experiences they love. With more than 250 trusted brands, our portfolio includes household names such as The Week, Kiplinger, PC Gamer, Wallpaper, and woman&home. We create loyal, high-value audiences through quality content, marketing, and leading digital platforms, allowing us to monetise in multiple ways including advertising, e-commerce, events, and subscriptions. Subscriptions are a strategic priority, and we are investing to become a world-class, data-driven subscription marketing organisation.
What you'll be doing
The Head of Subscription Marketing Analytics, reporting to the Growth Director, will join our Growth Squad within the Subscriptions business as the squad's lead analyst. You will be the main data partner to marketing.
Responsibilities
- Lead sustainable subscriber growth and retention initiatives by turning insights into clear, actionable marketing strategies that optimise and scale campaigns.
- Mentor and develop junior analysts within the squad to raise capability and ensure consistency in delivery.
- Develop growth loops and feedback loops; apply insights from incrementality testing, marketing mix modelling, attribution analysis, and campaign performance measurement.
- Work across the entire subscriber journey—from acquiring high-LTV segments to understanding and reducing churn—ensuring decisions are data-driven.
- Collaborate with marketing teams to shape acquisition, retention, and pricing strategies; translate complex analysis into tangible growth opportunities.
- Simplify complex data for non-technical audiences and communicate insights effectively.
Qualifications
- Experience as a marketing analyst in a consumer subscription or recurring revenue business (e.g. media, streaming, consumer services, membership, DTC subscriptions).
- Expertise in acquisition and retention analytics, with a track record of improving LTV and reducing churn.
- Advanced proficiency in SQL, Excel/Google Sheets, GA4, Looker; familiarity with statistical tools/techniques (e.g. R, Python, regression, clustering, forecasting) for advanced modelling is beneficial but not essential.
- Experience with attribution, incrementality, funnel analysis, and customer segmentation.
- Experience partnering with marketing teams to shape acquisition, retention, and pricing strategies.
- Commercial mindset with the ability to translate complex analysis into tangible growth; ability to simplify data for non-technical audiences.
About Future
We reserve the right to close the job advert early. Please let us know if you need any reasonable adjustments made so we can give you the best experience!
What's in it for you
The expected range for this role is £60,000 - £85,000. This is a hybrid role from our Bath or London office, working three days from the office, two from home, plus more great perks, which include:
- Uncapped leave, because we trust you to manage your workload and time
- When we hit our targets, enjoy a share of our profits with a bonus
- Refer a friend and get rewarded when they join Future
- Wellbeing support with access to our Colleague Assistant Programmes
- Opportunity to purchase shares in Future, with our Share Incentive Plan
#LI-Hybrid #LI-HD1
- Location:
- Camden Town, England, United Kingdom
- Salary:
- £125,000 - £150,000
- Job Type:
- FullTime
- Category:
- Marketing & Media
We found some similar jobs based on your search
-
New Today
Head of Subscription Marketing Analytics
-
Camden Town, England, United Kingdom
-
£125,000 - £150,000
- Marketing & Media
Overview Leaders across acquisition and retention, working with our central Strategy and Data & Analytics teams. Your mission is to lead sustainable subscriber growth and retention by turning insights into clear actionable strategies that optimise, ...
More Details -
-
New Yesterday
Head of Subscription Marketing Analytics
-
City Of London, England, United Kingdom
-
£125,000 - £150,000
- Marketing & Media
Head of Subscription Marketing Analytics Future is a global leader in specialist media, connecting over 400 million people worldwide with the content, services, and experiences they love. With more than 250 trusted brands, our portfolio includes hous...
More Details -